Features

Armed and Ready to Monetize the Wild World of Connected TV

After years of speculation, the vision for Connected TV is finally becoming a reality, as entrepreneurs take Web TV beyond the browser and give consumers more ways than ever to watch their favorite video content. For publishers, though, “more ways than ever” can be a double-edged sword. Yes, you now…

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The Private Exchange Phenomenon

It seems like every week or so, we get to read another headline about a publisher launching a private exchange on someone’s real-time bidding (RTB) platform.  Some would have you believe that private exchanges are a technological marvel; the greatest thing for publishers since the printing press.  I want to…

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Best Practices for Ad Operations in Multi-Platform Digital Media

Editor's note: In April at our OPS London event, Tim Faircliff, General Manager, Thomson Reuters, gave a session on Best Practices in Multi-platform Digital Media. The transcript from that session is now available below. Session Overview:The role of Ad Operations is rapidly evolving as it acts as the “Engine Room” in…

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Component Level Real-User Monitoring

GhostWriter lets you prioritize when and how you load third-party content, like ads. Your users see what they’re looking for sooner which increases engagement and improves your search engine rankings.One of the ways it does this is by introducing a smarter replacement for the standard document.write method. Couple this intelligent…

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