Features

Addressing Privacy Concerns at a Global Level

The issue of privacy - the proper handling of sensitive consumer data - is not new. Over the years, the amount of attention we focus on addressing privacy concerns ebbs and flows based more on the political climate than it does our interest in putting the problem behind us by…

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Mobile industry moves to earn its place at the top table

This exclusive mobile coverage is brought to you by AdMonsters OPS Mobile. Register today for OPS Mobile, AdMonsters' mobile advertising conference, which will be held December 7, 2011 in New York. Mobile has been dubbed the ‘holy grail’ of advertising given that it is already the most ubiquitous multimedia device…

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Save $100 on Street Fight Summit 2011, Oct. 25-26, NYC

Save $100 on Street Fight Summit 2011, Oct. 25-26, NYCIt's pretty clear that 2011 has been an inflection point for location. Local targeting tools on the Web and mobile devices grows easier -- but defining the best strategies to apply them remains an ongoing issue. On Oct. 25 and 26 in…

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Mobile Video Advertising: Today and Tomorrow

Given the immense popularity of video streaming on mobile devices, mobile video ads will certainly play a large role in shaping the future mobile advertising landscape. In this AdMonsters OPS Mobile exclusive blog post, NBC Universal's James Gaffar discusses the current state of mobile video and the steps needed to…

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What New Page Designs and New Ad Units Mean for Ad Ops

I was recently asked to lead a session "What New Page Designs and New Ad Units Mean for Ad Ops" at Admonsters Publisher Forum held in San Diego this past August.  When I was hashing out topics with the organizers, we quickly identified a topic that hit quite close to…

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