Last week the AdMonsters descended on the land of Bon Jovi and Springsteen ready to "embrace their inner jersey" as well as, you know, talk about topics important to ad operations. And believe me - there is a lot to talk about. Let's get down to business and recap some…
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The AdMonsters community is comprised of the top Ad Operations professionals in the industry. In a new feature for our site, we'll highlight members and ask them about what they are working on as well as their thoughts on a variety of topics.This week we feature Julian Zilberbrand, Vice President,…
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Editor's note: Originally posted on the Operative Blog.That seems to be the latest measurement buzz word. Now…let me ask in a different way. Can your Ad Sales and Ad Ops teams scale to achieve the NEW technical demands of media buyers?In 2010, digital publishers in the US and Europe that are…
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Despite a troubling economic climate for the advertising industry as a whole, 2010 is poised to be a banner year for online display advertising. Courtesy of a host of innovative data driven targeting innovations from companies like BlueKai and eXelate we can increasingly deliver on the promise of the “right…
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Yes, you can expect more Bon Jovi references as we prepare for our 22nd Publisher Forum in New Jersey on March 7th. Certain to be discussed at the forum are two announcements that have been made in the past few days. The Rubicon Project struck first, declaring that the ad…
Read MoreJuly 6, 2010 Altitude, Millbank, London Event Updates & News Keynote Speaker Confirmed: Sacha Berlik, Co-founder & CEO of Mexad, "Does Sales Exist in a Data-Driven Marketplace" Session confirmed: Matt Whaley, Director at Jemm Media, "Network Transparency: What Everyone Can See" It is the era of ad networks! From the…
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Last week, AdMonsters hosted our second EU Network Ad Ops Forum. This event is quite unique with it's focus specifically on the ad operations issues for those who manage networks. It's a new event but the attendees showed themselves to be true "monsters" diving into the discussions, sharing best practices,…
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There has been a lot of talk about VAST and how important adopting this standard is. Recently I had a conversation with someone in which I mentioned VAST - a subject that is obviously near and dear to me. He said to me, "You know Sarah, there are a lot…
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As anyone who has had to pull data from rich media providers knows, the process can be tedious and error prone and the reporting interfaces tend to be cumbersome. Many Ad Ops teams wait until the end of the month to reconcile serving discrepancies. Unfortunately that means that any significant…
Read MoreDecember 9, 2010New York AdMonsters Network Ad Ops Forum Event News & UpdatesThis event is now Sold Out! You may still register but you will be placed on a waiting list. If a space becomes available it will be offered to those on the waiting list on a first come…
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