Search results for ops

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A dozen reasons why OPS is sexy

The world of online advertising operations and technology came together yesterday at the first OPS conference. We at AdMonsters knew it was time for an open forum exclusively dedicated to online ad ops, and it was a huge success. I heard tons of great feedback throughout the day, including my…

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Live from OPS

 Couldn't make it to OPS? Check out the event updates from AdMonsters OPS - all times Eastern. Thanks everyone for making it a great event!9:00 am  -- Welcome to OPS! After a very creative opening and introduction from Bowen Dwelle and Matt O'Neill we are already feeling this isn't your…

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Q and A With AdMonsters OPS Presenter Universal McCann VP Mitchell Weinstein

Editor's note: This article originally appeared on DIGIDAYDaily.Mitch Weinstein is the Vice President, Director of Digital Ad Operations at UM/J3, where he oversees trafficking, reporting, and overall campaign management and implementation.  He focuses on the latest in ad serving and targeting technologies, ensuring that clients are maximizing their budgets, reaching…

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Rubicon Project is delighted and thrilled to be part of AdMonsters OPS

Advertising Operations is paramount in today’s online ad ecosystem, as overseeing the successful execution of a Web properties online advertising strategy is no small feat. While the history of OPS has been about trafficking and discrepancies, it is now vital to not only execute on, but strategically participate in, the…

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OpenX presents “The Power of Revenue Serving” at AdMonsters OPS

On Thurs, Sept. 30th at 3 pm, OpenX Chief Technology Officer John Linden will address the AdMonsters OPS conference in a session entitled, The Power of Revenue Serving.  Learn more here.He’ll highlight the big challenges publishers face today: revenue pressures, sales channel control problems, revenue optimization complexity, growing buyer leverage…and…

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Online Video Yield Optimization the Right Way: Less Time, More Money

Death, taxes, and yield optimization: they’re all inescapable, and each one is about as pleasant as the others. There’s no denying that yield optimization is important, especially for online video ads, which now draw a vast amount of money industry-wide. Still, having your ad operations team spend the entire day…

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Edward Montes of Havas Media: How Digital is Failing Marketers

Edward Montes is EVP, Managing Director of Havas Digital US, the interactive network of Havas Media. He develops and leads Media Contacts US and Canada, managing MC staff in New York, Boston, San Francisco, Chicago and Toronto. Prior to Havas Digital, Edward worked at Yahoo! Inc. where he was Director…

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OPS After Party

 This event is open to anyone who is registered for OPS and OPS attendees do not need to register separately. If you are not registered for OPS but have received a personal invitation to attend, please use hit 'register for this event' and use the coupon code you were provided.…

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Publisher Forum

  Memphis, TN March 6-9, 2011 Connect. Share. Innovate. Grow. Breaking News & Updates SOLD OUT AdMonsters XXIV is now sold out. Please register to place your name on the waiting list and we'll notify you if places become available. Keynote announced: Anna Murray, President, tmg-e*media inc.Agenda updated: Full agenda…

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