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Insurgent: How to take down Dart and Atlas

Maybe the title of the post is hyperbolic but at least this idea could put a big dent in their agency revenues.Note: these are my thoughts, not necessarily reflected of my employer.We talk about agencies having a digital backbone. Yet, for the most part, the technologies are licensed. For today’s…

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Questions for Matt Barash of Fox Audience Network

Matt Barash, Director of Publisher Development at Fox Audience Network, will be speaking at the US Network Ops Forum in San Francisco on June 17. In advance of his presentation we spoke with him about data and related techonologies.Q: Please give us a little information about your background in the…

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5 Questions for Jennifer Witt of Adconion

Jennifer Witt, Director of North American Ad Operations for Adconion Media Group, will be leading a session at the US Network Operations Forum on third party data providers. In advance of the conference we asked her a few questions about data collection and verification.Q: Please tell us a little bit…

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Are you able to execute cross platform deals?

According to the Bain Study “Building Brands Online”, in the next 3 years, brand marketers will spend close to 40% of their budget on cross-platform campaigns (up from roughly 25%).  That’s about $52,000,000,000 being spent on cross platform campaigns in the near future.  Unless you start making changes in your…

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OPS – Germany

  Hamburg, GermanyLe Meridien - an der AlsterNovember 23, 2010In partnership with OPS Germany is now SOLD OUT.  Wenn Sie eine spezielle Einladung bzw eine Freikarte bekommen haben, und sich mit einem Discount Code registrieren, bitte setzen sie Ihre Registrierung fort. Falls nein, Sie aber trotzdem Interesse haben, können Sie sich…

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Thoughts on the US Leadership Forum in NYC

I hope everyone who attended the US Leadership Forum in New York this past week found it enjoyable and valuable. As always I was in awe of being surrounded by so many smart people. Events such as the Leadership Forum are such a great way to not only learn from…

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Member Profile: Robert Deichert Jr.

The AdMonsters community is comprised of the top Ad Operations professionals in the industry. In a new feature for our site, we'll highlight members and ask them about what they are working on as well as their thoughts on a variety of topics.This week we feature Robert Deichert Jr., Senior…

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OPS NYC – I

  New YorkSeptember 30, 2010 OPS is for online advertising leaders. tackle the big issues and learn to leverage operations for increased profitability. About OPS "Unique and relevant to decision makers in Ad Operations" The fourth quarter of 2009 was the largest quarter on record for online marketing. Spending reached…

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Online Display Advertising Solved! Ad Operations Teams Rejoice!

The advertising world rejoiced today with the announcement that the complexity of buying and selling online advertising had been solved. The company X, formerly known as The Doubleyieldmeldmatictail Project, has been working secretly for months with a select group of agencies and publishers to beta test their products, BUD (Buy…

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