Search results for ops

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Members’ Dinner

  SOLD OUT The AdMonsters Sydney Dinner is now sold out. Please register to place your name on the waiting list and we'll notify you if places become available. Following on from the sold out dinner last December, AdMonsters is hosting another Member's Dinner in Sydney Australia. Attend for FREE if…

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AdMonsters Sydney

 The AdMonsters - Sydney conference is focused on online ad operations in the digital advertising industry, with attendance limited to just fifty of the most senior leaders in ad operations and technology. Participants gather for one day of in-depth peer-to-peer discussions, focused on developing actionable solutions and best practices in response to cutting…

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iFrames, JavaScript and Ad Delivery

The type of ad delivery a site uses can have far reaching impacts.  Everyone's had a conversation with the Content or IT team that started "Your ads are making the site ...!"  This is usually followed by any one of a number of complaints: slow; install malware; totally unusable; leak…

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Digital Ad Operations: The Bigger Picture

Editor's note: The post originally appeared on the UM blog.The world of Digital Ad Operations has changed dramatically over the past year.  It was just over a year ago that we all started using acronyms like DSP, RTB, SSP, and DCO on a regular basis.  In fact, I remember having…

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Snowstorms and Ad Operations, 5 Things in Common

The recent snowstorm up and down the East coast, made us think about how Ad Ops professionals have to balance the periodic crisis and still keep normal business moving. Below is a countdown of 5 things we think Ad Ops projects/emergencies and storms have in common. #5 – Both reminds…

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What OpenRTB Means for Ad Operations

Recently there was an announcement introducing OpenRTB, which is a consortium made up of both demand and supply side providers. The goal of the consortium is to create less friction in an marketplace that is only becoming more and more complex. Part of that initiative includes proposing a set of…

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Challenges Facing Ad Ops Employers

My last AdMonsters blog post was about the key challenges that face ad ops professionals looking progress their careers.It seems appropriate as a follow up to look at this from another angle – what are the challenges that face employers looking to maintain, and grow their ad ops teams?I made…

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Building an Ad Server to Serve Your Application

Last Thursday my talk on Bootstrapping Your AdServer provoked hems and haws at the AdMonsters Network Forum (Dec 9th, 2010) in New York City. My intention was to provide a bit of insight to the challenges that publishers encounter on a regular basis; especially those in the midst of a…

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Ad Ops Data Ninjas

I know! Not all beacons/pixels/cookies (oh my!) are used to bilk dollars from Premium Publishers via an audience driven model. There are analytics tools that can help provide insight into traffic patterns, measurement of user frequency and in the end make a greater and more enjoyable user experience for the…

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