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Summary of OPS Markets London

The London Film Museum provided a unique and inspiring backdrop to the AdMonsters OPS Markets conference last week; with close to 150 attendees enjoying a packed day of keynotes, expert sessions and debate, amongst the star-studded exhibits. The Museum’s Historic Debating Chamber – once the site of many heated political…

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3 Pillars of Success: People

We introduced the 3 Pillars of Success (People, Process and Technology) several weeks ago, to ultimately discuss each one in detail, and in my opinion, the People Pillar is the most important pillar.  With fantastic people in your organization, you can overcome just about anything.  Whether it is a lack of…

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Common Publisher Data-Management Pain Points

We’re long past the days of slapping ads on a website to make it profitable. Online advertising has advanced to the point where advertisers need more than just audiences at scale. They want their ads to reach the right audience. If a publisher can’t provide a brand or agency with…

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Q and A with Turn’s VP of Product and Marketing Philip Smolin

At Internet Week in NY, Turn announced it's new data management platform (DMP), called the Turn Audience Platform. According to the press release, the platform, "integrates Fortune 500 brands and leading advertising agencies into the industry’s first open ecosystem for audience targeting, enabling them to discover and connect with the…

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Q and A: Speakers at the Publisher Forum in Amsterdam

Last week AdMonsters held the 16th European Publisher Forum in Amsterdam. Before the conference we asked several of the speakers key questions on topics that are important to ad operations. While all of our conferences are focused exclusively on online ad operations, the Publisher Forum is even more specific in…

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Video Ad Operations Doesn’t Have to Hurt

Global warming is not the only thing raising the temperatures on Madison Avenue lately. Video advertising is hot and marketers can not get enough of it. Expected to grow 40 percent in each of the next two years, it’s one of the best tools for online marketers looking to reach…

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Managing Disruption

Editor's note: Rob Beeler's blog post originally appeared on ClickZ.As part of my job, I do my best to keep an ear to the ground and keep track of what operations people are talking about. Amazingly enough, it's 2011 and issues like late creative and discrepancies still pop up. Being…

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Digital Media Lesson II – Saying No to Free-riders

With 2012 elections rapidly approaching, new digital advertising regulatory threats are appearing almost daily. Considering that browser cookies today are used for most measurement and targeting technologies, any drastic changes could mean an effective collapse of today's digital ad ecosystem as we know it.   In a seminal but prescient study, Norm Proselytizers Create…

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Best Practices for Ad Operations in Multi-Platform Digital Media

Editor's note: In April at our OPS London event, Tim Faircliff, General Manager, Thomson Reuters, gave a session on Best Practices in Multi-platform Digital Media. The transcript from that session is now available below. Session Overview:The role of Ad Operations is rapidly evolving as it acts as the “Engine Room” in…

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