Features

The Skinny on Programmatic TV

For a while the term programmatic TV has been getting a lot of lip service in industry trades and conferences, but it’s also caused a great deal of head scratching. Turns out, programmatic TV is one of those vague catch-alls the industry loves (remember programmatic premium?) that covers several sorta-related…

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#OPSPOV: Mobile Web Summons the Ad-Block-alypse

An attendee asked why I didn’t throw ad blocking in my recent top themes of the Charleston Publisher Forum. Truth be told, I thought ad blocking needed a dedicated #OPSPOV, especially considering the fallout from Apple’s launch of iOS9 today. As all the Apple fanboys rub their palms together in…

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Mourning the Loss of Weather Company’s Curt Hecht

Digital media has lost a great talent with the passing of Curt Hecht, Global Chief Revenue Officer at The Weather Company, at the age of 47. A programmatic advertising pioneer, Hecht spent 24 years in a variety of roles Publicis Groupe before hopping the fence to the supply side. Before leaving…

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Three Major Themes at PubForum Charleston

Somehow I, Sir Casper of the Pasty People, escaped the South Carolina sun with only the slightest of burns on my ears and neck (yes, my redneck is so bad that I have to hide it with a mullet).Of course, I did spend the majority of the 36th American edition…

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