🌯 LA Times Woes Signal It’s Time to Reinvent the Newsroom

The news business is on the ropes in general, but what’s been happening lately at The Los Angeles Times is particularly grim. How are publishers responding to all of this instability and disruption?

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🌯 Did Publishers Waste Time Playing in the Privacy Sandbox?

Now that Google hit pause on its grand plan to kill third-party cookies in Chrome, publishers can breathe a sigh of relief (for now). But was the time spent testing the Privacy Sandbox worth it?

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🌯 Ad Dollars and Google Antitrust Drama: 2024’s Banner Year, 2025’s Bumpy Ride

Digital ad revenue in the U.S. hit an all-time high of $259 billion in 2024—a 15% year-over-year surge and the fastest pace of growth since 2021. But was is the outlook for 2025?

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🌯 Tariff Timeout: Can Publishers Make the Most of the 90-Day Reprieve?

Trump's tariffs caused economic chaos, even after the 90 days pause, but working through change and economic uncertainty is nothing new for publishers.

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🌯 Can the EU Rein in Big Tech While Avoiding a Trade War?

The European Commission is set to issue fines against Apple and Meta for violating the DMA—its first levies under the law.

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How Is Blockchain Digital Media’s Concern? A Conversation with Ken Brook of MetaX

It's becoming more common to hear industry folks suggest that blockchain holds certain keys for tightening up security in the ad ecosystem--providing verification and reducing fraudulent bot activity. Regardless, it's still common for other media types to respond, with at least a whiff of doubt, "What's blockchain gotta do with…

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The Evolution of Programmatic Video Marketplaces: From Open to Private, Unreserved to Guaranteed

Since programmatic sales entered the video space a little over nine years ago, the market has continuously evolved. Originally, “programmatic” was all about the open marketplace, with scale and price efficiency the core focus.A few years later, we saw the introduction of private marketplaces—invite-only marketplaces where premium publishers offered their…

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Mobile Was The Revenue Winner in 2016: IAB Report

The IAB held a call this week to present its latest Internet Advertising Report, developed from a semi-annual survey conducted by PricewaterhouseCoopers. And the way the numbers sorted out, it became clear that 2016 was the year of… wait for it, this might be a shock…MOBILE!Kidding aside, we all know…

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The Duopoly as Carriers?

I found it bizarre that the same day that the IAB released digital advertising revenue numbers for 2016 that point to Google and Facebook—the Duopoly!—vacuuming up about half of ad spend and almost all of growth, ESPN conducted layoffs of 100 mainly editorial employees. As several sites noted, most of those…

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What Is Single-Request Architecture?

Single-request architecture is a setup where, in a header bidding framework, the bidder sends one call to the ad server for multiple ad slots, and the server returns bids for all of those ad slots at the same time. To explain why single-request might be advantageous to the publisher, and…

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