Training – 301: Technical Project Management

September 28, 2007

Technical Project Management

Registration opens July 08, 2007

Registration ends September 28, 2007 at 12:00 am

Early Bird Deadline: September 28, 2007

AdMonsters Training Ad Ops 301: Technical Project Management


back to the AdMonsters Training home page

Date:
Time: 9:00am to 5:00pm
registration opens at 8:30am; enjoy breakfast until 9:00am
Location: ()
Fee: $ (includes course materials, lab fees, lunch and refreshments)
Registration: Enroll online

Course Description

Online ad operations is a highly complex and technical field, with a company’s operations typically involving many interconnected systems, both proprietary and third-party, running at very high volumes. Successfully implementing technical projects to enhance the ad operations platform is a true challenge, even for experienced managers with significant technical experience — and many ad operations managers do not have that experience, which is more commonly found in software development and engineering groups.

This course focuses on applying best practices from the broader world of technical project management and software development to the specific requirements of ad operations managers and their projects. You’ll come away with a toolbox full of real-world methods that you can use immediately to improve the chances of success of your technical projects.

Who should attend?:
This course is designed for ad operations managers and directors with 2-7 years of on-the-job experience

Course Concepts:

  • Defining your project realistically; defining scope
  • Gathering business requirements
  • Translating business requirements into functional/technical/product requirements
  • Analyzing vendor offerings systematically
  • Making the build vs. buy decision
  • System integration & platform development
  • Project implementation best practices
  • Evaluating success of your project; defining success criteria up front; project “post-mortems”

    About the Instructor:
    Bowen Dwelle founded AdMonsters in 1999 as an independent professional association exclusively dedicated to online advertising operations and technology; and has since been serving as CEP and President.

    In addition to the time he invests in AdMonsters, Bowen is also co-founder and CTO of PrefPass, a web service dedicated to simplifying the web by providing personalization without registration.

    From 1998 through 2001, Bowen was employed by Lycos and Terra Lycos as the Director of Advertising Technology and Director of Sales Services. From 1996 to 1998, served as Director of Engineering for Wired Digital, leading the development of the HotBot search engine as well as other online properties.