Training – 202: Quality Assurance for Ad Ops

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Course Description

This one day course was developed to provide ad operations professionals from publishers, ad agencies and ad networks with the skills necessary to maximize revenue by minimizing error through a deeper understanding of quality assurance. The course curriculum focuses on best practices and techniques which can be employed thoughout the ad operations process from I/O entry to creative handling (pre- and post-launch) to campaign monitoring & optimization through reporting and billing to virtually eliminate campaign snags.

This course emphasizes practical processes and concepts that you will be able to put to use immediately; and at the end of the day, you’ll be ready to implement actionable items to increase efficiency and maximize profit.

Who should attend?:

This course will be beneficial to Junior to mid level Ad Traffickers, Media Coordinators, Ad Inventory Analysts, Site producers or Technical Production Operations professionals.

Course Concepts:

About the Instructor:

Mohammad Khan has been involved in advertising operations for nearly 7
years. He has a Bachelor of Science in Computer Science, and before
becoming the Manager of Advertising Operations at COXnet, he held a
technical analyst position at COXnet and Cox Interactive Media.

Mohammad is responsible for the management of the daily operations of
advertising implementation and delivery on Cox Newspaper web sites,
including ad traffic, ad technology, and inventory analysis. Some of his
primary duties include: Implementing effective processes and procedures
with advertising sales personnel, sales operations, technical operations,
product development, marketing, finance, and external clients to ensure
smooth ad placement and the resolution of issues with posted ads;
directing a quality assurance program for ad posting that ensures full
compliance with contract terms and implementing new ad serving initiatives
for the newspapers and clients.