Training – 103: Introduction to Video Processing & Monetization

Introduction to Video Processing & Monetization

Registration opens May 29, 2008

Registration ends October 17, 2008 at 12:00 am

Early Bird Deadline: September 26, 2008

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Time: 9:00am to 5:00pm
registration opens at 8:30am;
enjoy breakfast until 9:00am
** Please Note: There is a NYC Ad Operations Happy Hour
being held immediately after class just one short block from the training facility. Training participants
from all 3 classes being held this day; as well as other local ad ops staff will be in attendance.
Location: ()
Fee: $ (includes course materials, lab fees, lunch, refreshments and a networking reception immediately following class)
Registration: Enroll online
Discounts are available for companies enrolling 2 or more people. Please email [email protected] for a volume discount code.

Course Description
With the current industry emphasis in the efficient monetization of video, advertising products like instream
video that take advantage of current high CPMs are becoming more important. The process and workflows that meet at
the interaction of ad operations, ad servers and content and tracking systems are key to long lasting and scaleable
video products and processes that will work today and into the near future.

Video knowledge and systems stretch between many groups and interrelated processes.
These include technology development, content management, ad traffickers, inventory management and even finance
in order to have a scalable product. Conversely, there are few individuals who understand the entire work flow
involved in online video, and even fewer companies who monetize it efficiently This course will furnish
attendees with a fuller knowledge of the end to end processes in advertising operations for Video advertising products.

Who should attend?:
This course is designed for both ad operations managers and other personnel in related Internet divisions,
who want to acquire a knowledge of “best practices” in video advertising products and work flows.

This course will be beneficial to mid-level ad operations staff, ranging from individuals who have been in
ad ops/trafficking for 3 months to 3 years.

Course Concepts:

  • Inherent complexities of Video
  • The opportunity: Rise of Video as a standalone ad product
  • The Video product and its development; including format, comprehensive specifications, dependancies of video, user experience, etc.
  • Video operations process; including in-bounding creative assets, transcoding and uploading, targeting, tracking, optimization, etc.
  • The importance of meta data
  • Ad Server implementation
  • The QA environment
  • Pricing
  • About the Instructor:
    Erica Crossen currently serves as the Director of Ad Operations at Brightcove, an Internet TV platform. She is responsible for overseeing internal Ad Operations for
    their Publisher Network as well as managing the integration process of video technology with publishers? existing advertising sales and
    operations businesses.

    Erica began her career at in 1999 as a Campaign Manager and continued to excel within the Ad Operations organization and held various roles such as Rich Media Specialist, Ad Product Manager and then promoted to Director of Ad Operations.

    Erica grew up in the Boston area and graduated from Bryant College in Smithfield, RI with a BS in Management