Training – 202: Quality Assurance for Ad Ops

May 21, 2008

Quality Assurance for Ad Ops

Registration opens March 15, 2008

Registration ends May 16, 2008 at 12:00 am

Early Bird Deadline: March 15, 2008

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Date:
Time: 9:00am to 5:00pm
registration opens at 8:30am; enjoy breakfast until 9:00am
Location: ()
Fee: $ (includes course materials, lab fees, lunch and refreshments)
Registration: Enroll online


Course Description

This one day course was developed to provide ad operations professionals from publishers, ad agencies and ad networks with the skills necessary to maximize revenue by minimizing error through a deeper understanding of quality assurance. The course curriculum focuses on best practices and techniques which can be employed thoughout the ad operations process from I/O entry to creative handling (pre- and post-launch) to campaign monitoring & optimization through reporting and billing to virtually eliminate campaign snags.

This course emphasizes practical processes and concepts that you will be able to put to use immediately; and at the end of the day, you’ll be ready to implement actionable items to increase efficiency and maximize profit.

Who should attend?:

This course will be beneficial to Junior to mid level Ad Traffickers, Media Coordinators, Ad Inventory Analysts, Site producers or Technical Production Operations professionals.


Course Concepts:

  • Learn critical elements of QA throughout the ad ops process
  • Types of creative that need to be tested
  • Setting up a test delivery environment
  • Implementation documentation
  • Test and implement creative
  • Troubleshooting click tag implementations
  • Compatibility with site navigation and content
  • Adhering to: Policy, T’s & C’s and Specifications
  • Learn about best practices and processes used for troubleshooting and QA

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    About the Instructor:
    Doug M. Wintz is founder and principle of DMW MediaWorks, a consultancy in interactive media and operations, with long-term clients that include the market leaders in online health, broadcast television, behavioral targeting and custom publishing.

    Doug began his interactive career with Prodigy in 1988. During that time, he pioneered the sales and development of online applications for automotive clients Toyota, Ford and Autobytel, brokerage firm PCFN (DLJ Direct) and grocers Dominick’s and D’Agostino. He led the development of one of the first online ad networks for Softbank, managed sales/operations for game site Uproar and recently served as VP of Digital Media Solutions for Lycos.