Training – 201: Campaign Management & Optimization
January 25, 2007
Campaign Management & Optimization
Registration opens November 29, 2006
Registration ends January 23, 2007 at 12:00 am
Early Bird Deadline: January 23, 2007
Course Title: Ad Operations 201: Campaign Management & Optimization
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| Date: | |
| Time: | 9:00am to 5:00pm registration opens at 8:30am; enjoy breakfast until 9:00am |
| Location: | () |
| Fee: | $ (includes course materials, lab fees, lunch, refreshments and an invitation to our Members’ Dinner) |
| Registration: | Enroll online |
Course Description:
This one day course was developed to provide ad operations professionals from publishers, ad agencies, ad networks
and other companies with a high level overview of the key activities required to manage a campaign and the fundamentals
around effective media optimization.
The course will begin with an overview of campaign management and a basic understanding of media
optimization and its importance to the success of a campaign and then go into deeper discussion about
identifying under-performing placements and/or ads, understanding performance and managing conversion
optimization, utilization of reports to make necessary recommendations on program and placement reallocations,
identifying and troubleshooting problems with ads and other issues that can cause under-delivery.
Who Should Attend?:
This course will be beneficial to account coordinators and account managers who have been in their role for more than 6 months and/or other ad operations staff seeking to expand their knowledge.
Benefits of Attending:
Course Concepts: