Training – 203: Video Processing & Trafficking

August 01, 2007

Video Processing & Trafficking

Registration opens June 06, 2007

Registration ends July 31, 2007 at 12:00 am

Early Bird Deadline: July 20, 2007

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Time: 9:00am to 5:00pm
registration opens at 8:30am; enjoy breakfast until 9:00am
Location: ()
Fee: $ (includes course materials, lab fees, lunch, refreshments and a networking reception immediately following class)
Registration: Enroll online
Discounts are available for companies enrolling 2 or more people. Please email [email protected] for a volume discount code.

Course Description
With the current industry emphasis in the efficient monetization of video, advertising products like instream
video that take advantage of current high CPMs are becoming more important. The process and workflows that meet at
the interaction of ad operations, ad servers and content and tracking systems are key to long lasting and scaleable
video products and processes that will work today and into the near future.

Video knowledge and systems stretch between many groups and interrelated processes.
These include technology development, content management, ad traffickers, inventory management and even finance
in order to have a scalable product. Conversely, there are few individuals who understand the entire work flow
involved in online video, and even fewer companies who monetize it efficiently This course will furnish
attendees with a fuller knowledge of the end to end processes in advertising operations for Video advertising products.

Who should attend?:
This course is designed for both ad operations managers and other personnel in related Internet divisions,
who want to acquire a knowledge of “best practices” in video advertising products and work flows.

This course will be beneficial to mid-level ad operations staff, ranging from individuals who have been in
ad ops/trafficking for 3 months to 3 years.

Course Concepts:

  • Inherent complexities of Video
  • The opportunity: Rise of Video as a standalone ad product
  • The Video product and its development; including format, comprehensive specifications, dependancies of video, user experience, etc.
  • Video operations process; including in-bounding creative assets, transcoding and uploading, targeting, tracking, optimization, etc.
  • The importance of meta data
  • Ad Server implementation
  • The QA environment
  • Pricing
  • About the Instructor:
    Ben Barokas is one of the founders of Pheonix Consulting LLC. At Pheonix, he provides strategic and tactical assistance on advertising operations and strategy, specifically to sites that are focused on the monetization of video assets.

    Prior to Phoenix, Ben was the Director of Products and Innovation at The Fifth Network (TFN). Ben led the development efforts of TFN’s proprietary video player, ad products and scheduling platform. Prior to joining TFN, Ben was a senior manager on the team that developed and launched the AOL video platform.

    Ben also serves on the IAB’s Broadband Committee and helped to steer the committee’s discussions in the establishment of the Broadband Video Measurement Guidelines.

    Ben received his BS in Applied Economics from Virginia Tech and completed an undergraduate residency at the Budapest University of Economic Sciences. He also attended graduate school at the University of Hawaii.