Training – 204: Targeting & Tagging
April 11, 2008
Targeting & Tagging
Registration opens January 23, 2008
Registration ends April 04, 2008 at 12:00 am
Early Bird Deadline: April 04, 2008
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| Date: | |
| Time: | 9:00 to 17:00 registration opens at 8:30; enjoy breakfast until 9:00 |
| Location: | () |
| Fee: | ? (includes course materials, lab fees, lunch and refreshments) |
| Registration: | Enroll online Discounts are available for companies enrolling 2 or more people. Please email [email protected] for a volume discount code. |
Course Description
A site?s targeting structure affects your ability to forecast inventory, create sales products, and effectively monetisation the content.
Proper tagging implies more than merely plugging a site map into an ad server. A full understanding of technical infrastructure, company
goals, and site setup is necessary in order to determine how to set up your ad infrastructure in the most efficient manner.
Sales teams drive revenue for online. In order to maximize what they can do, you must create products that are attractive to the marketplace.
How you set up your ad infrastructure will determine what your sales staff can sell, the accuracy of your inventory forecasting, and,
ultimately, your site?s overall yield.
In this course, you will learn how to interpret the needs of your sales staff to create online products and maximize your online revenue. Examples will be used from the three larger ad servers, DFP, OAS, and Atlas (formerly Accipiter) but all companies using any ad server will benefit. Various types of targeting methodologies will be discussed so that you can make informed decisions about your site?s structure.
Who should attend?:
This course is geared towards publisher operations managers and online tech personnel
who will be setting up the online advertising infrastructure for their site(s).
This course will be beneficial for mid- to senior-level operation staff that make or help make executive decisions in online planning and executions.
Benefits of Attending:
Determining your online advertising infrastructure is among the most difficult, yet most important, operations decisions an online
team can make. Redoing a site?s structure if often not an option, as it can be very difficult and expensive to fix errors, and will cause
setbacks in both your operations and sales departments. Most operations managers and tech personnel moving to a new ad server simply
do not have a lot of experience setting up a site?s targeting.
This course will provide you with the best opportunity to learn how to set up your site in order to maximise your online revenue.
By taking this course, you will be able to work with your ops and tech teams to determine the best set-up for your network and
maintain your network without having to look outside the company, thereby saving time and money.
About the Instructor
Elizabeth Townsend studied Applied European Languages (French & German) at Kingston University in Surrey. She began her career at Yahoo! Europe in 1999 after University as an Ad Operations Executive. Promoted to Senior Ad Operations Executive at Yahoo! Europe in 2000.
In 2001 Elizabeth moved to FT.com as Head of Online Advertising Production, managing the global online ads production team for the Financial Times website. Six years later, still at FT.com she manages a team of 10 ad operations professionals and is working on online advertising global strategy.