Training – 203: 1/2 Day Workshop – – Quality Assurance for Ad Operations

August 09, 2007

1/2 Day Workshop - - Quality Assurance for Ad Operations

Registration opens June 10, 2007

Registration ends August 01, 2007 at 12:00 am

Early Bird Deadline: July 02, 2007

*Special* Half-day Fast Track Training Session

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Date:
Time: 9:00am to 1:30pm
registration opens at 8:30am; enjoy breakfast until 9:00am
Location: ()
Fee: ? (includes course materials, lab fees, refreshments and a networking lunch)
Registration: Enroll online

Course Description

This half-day Fast Track training session was developed to provide ad operations professionals from publishers, ad agencies and ad networks
with the skills necessary to maximise revenue by minimising error through a deeper understanding of quality assurance.
The course curriculum focuses on best practices and techniques which can be employed thoughout the ad operations process
from I/O entry to creative handling (pre- and post-launch) to campaign monitoring & optimisation through reporting and
billing to virtually eliminate campaign snags.

This course emphasises practical processes and concepts that you will be able to put to use immediately;
and at the end of the course, you’ll be ready to implement actionable items to increase efficiency and maximise profit.

Who should attend?:

This course will be beneficial to junior to mid level Ad Traffickers, Media Coordinators, Ad Inventory Analysts,
Site producers or Technical Production Operations professionals.


Course Concepts:

  • Learn critical elements of QA throughout the ad operations process
  • Types of creative that need to be tested
  • Setting up a test delivery environment
  • Implementation documentation
  • Test and implement creative
  • Troubleshooting click tag implementations
  • Compatibility with site navigation and content
  • Adhering to: Policy, T&C’s and Specifications
  • Learn about best practices and processes used for troubleshooting and QA

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    About the Instructor
    Elizabeth Townsend studied Applied European Languages (French & German) at Kingston University in Surrey. She began her career at Yahoo! Europe in 1999 after University as an Ad Operations Executive. Promoted to Senior Ad Operations Executive at Yahoo! Europe in 2000.

    In 2001 Elizabeth moved to FT.com as Head of Online Advertising Production, managing the global online ads production team for the Financial Times website. Six years later, still at FT.com she manages a team of 10 ad operations professionals and is working on online advertising global strategy.