Training – 101: Intro to Ad Operations

May 23, 2007

Intro to Ad Operations

Registration opens April 29, 2007

Registration ends May 18, 2007 at 12:00 am

Early Bird Deadline: May 18, 2007

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Date:
Time: 9:00am to 5:00pm
registration opens at 8:30am; enjoy breakfast until 9:00am
Location: ()
Fee: ? (includes course materials, lab fees, lunch and refreshments)
Registration: Enroll online

Course Description

This one day course was developed to provide ad operations professionals from publishers, ad agencies, ad networks and other companies with a function introduction to the basic processes and concepts of online ad operations.

Starting with an overview of the online advertising business model from an operations point of view, we’ll dive into the ad operations process flow, including buying and selling, order management, trafficking, creative handling, quality assurance, monitoring, optimisation, reporting, reconciliation, and billing. This course emphasizes practical processes and concepts that you will be able to put to use immediately. Although we will not be covering detailed usage of any one specific ad serving system, we will touch on some of the most common ones, and at the end of the day, you’ll be ready to start your career in online ad operations with a huge head start.

Who should attend?:
This course will be beneficial to entry level ad operations staff, ranging from individuals seeking to enter the field to new hires and staff who have been in ad ops/trafficking for 2-4 months.

Benefits of Attending:

  • Get a broad overview of the entire ad operations business model
  • Become familiar with the buying and selling process
  • Gain a better understanding of inventory management
  • Learn critical design aspects of creative.
  • Learn about best practices and what processes are used for troubleshooting and QA

    Course Concepts:

  • Online advertising business model
  • Ad operations process overview
  • The IO (and order entry)
  • Creative handling, testing and QA
  • Trafficking

    		•
  • Monitoring
  • Optimisation
  • Reporting
  • Inventory
  • Career development

    		•

    About the Instructor:

    Geisla Turner has worked in Ad Operations for the past 7 years. Starting her Ad Operations career at FT.com, she held a few roles and eventually grew to be the Online Group Head of the FT.com ads production team.

    In 2005 Geisla moved to CNET Networks as Ad Operations Manager with a team of four Ad Ops and growing. Over the past two years she has focused on building the foundations for a central Ad Operations Team, rich media development and overall improving the Ad Operations / Sales workflow and infrastructure.