Training – 103: Video Processing & Monetisation
April 02, 2009
Video Processing & Monetisation
Registration opens March 02, 2009
Registration ends April 02, 2009 at 12:00 am
Early Bird Deadline: March 24, 2009
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| Date: | |
| Time: | 9:00am to 5:00pm registration opens at 8:30am; enjoy breakfast until 9:00am |
| Location: | () |
| Fee: | € (includes course materials, lab fees, lunch and refreshments) *please note that all invoices are payable in USD at the current exchange rate. As of March 27, 2009, €1 = $1.33) |
| Registration: | Enroll online Discounts are available for companies enrolling 2 or more people. Please email training@admonsters.org for a volume discount code. |
Course Description
With the current industry emphasis in the efficient monetisation of video, advertising products like instream
video that take advantage of current high CPMs are becoming more important. The process and workflows that meet at
the interaction of ad operations, ad servers and content and tracking systems are key to long lasting and scalable
video products and processes that will work today and into the near future.
Video knowledge and systems stretch between many groups and interrelated processes.
These include technology development, content management, ad traffickers, inventory management and even finance
in order to have a scalable product. Conversely, there are few individuals who understand the entire work flow
involved in online video, and even fewer companies who monetise it efficiently. This course will furnish
attendees with a fuller knowledge of the end-to-end processes in advertising operations for video advertising products.
Who should attend?:
This course is designed for both ad operations managers and other personnel in related Internet divisions,
who want to acquire a knowledge of “best practices” in video advertising products and workflows.
This course will be beneficial to mid-level ad operations staff, ranging from individuals who have been in
ad ops/trafficking for 3 months to 3 years.
Course Concepts:
- Inherent complexities of Video
- The opportunity: Rise of Video as a standalone ad product
- The Video product and its development; including format, comprehensive specifications, dependancies of video, user experience, etc.
- Video operations process; including in-bounding creative assets, transcoding and uploading, targeting, tracking, optimisation, etc.
- The importance of meta data
- Ad Server implementation
- The QA environment
- Pricing
About the Instructor
Elizabeth Townsend studied Applied European Languages (French & German) at Kingston University in Surrey. She began her career at Yahoo! Europe in 1999 after University as an Ad Operations Executive. Promoted to Senior Ad Operations Executive at Yahoo! Europe in 2000.
In 2001 Elizabeth moved to FT.com as Head of Online Advertising Production, managing the global online ads production team for the Financial Times website. After almost 7 years at the FT, Liz now works as an Ad Operations consultant.