Training – 101: Introduction to Ad Operations

February 23, 2009

HOTEL INFORMATION—
207 Old Street, London EC1V 9NR

Introduction to Ad Operations

Registration opens November 11, 2008

Registration ends February 20, 2009 at 12:00 am

Early Bird Deadline: February 20, 2009

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Date:
Time: 9:00 to 17:00
registration opens at 8:30am; enjoy breakfast until 9:00am
Location: ()
Fee: € (includes course materials, lab fees, lunch and refreshments)
*please note that all invoices are payable in USD at the current exchange rate.
As of Feb 3, 2009, €1 = $1.28)
Registration: Enroll online

Course Description

This training session provides ad operations professionals from publishers, ad agencies, ad networks and other companies with a functional introduction to the basic processes and concepts of online ad operations.

Starting with an overview of the online advertising business model from an operations point of view, we’ll dive into the ad operations process flow, including buying and selling, order management, trafficking, creative handling, quality assurance, monitoring, optimisation, reporting, reconciliation, and billing. This course emphasizes practical processes and concepts that you will be able to put to use immediately. Although we will not be covering detailed usage of any one specific ad serving system, we will touch on some of the most common ones, and at the end of the day, you’ll be ready to start your career in online ad operations with a huge head start.

Who should attend?:
This course will be beneficial to entry level ad operations staff, ranging from individuals seeking to enter the field to new hires and staff who have been in ad ops/trafficking for 2-4 months.

Benefits of Attending:

  • Get a broad overview of the entire ad operations business model
  • Become familiar with the buying and selling process
  • Gain a better understanding of inventory management
  • Learn critical design aspects of creative.
  • Learn about best practices and what processes are used for troubleshooting and QA

    Course Concepts:

  • Online advertising business model
  • Ad operations process overview
  • The IO (and order entry)
  • Creative handling, testing and QA
  • Trafficking

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  • Monitoring
  • Optimisation
  • Reporting
  • Inventory
  • Career development

    		•

    About the Instructor
    Elizabeth Townsend studied Applied European Languages (French & German) at Kingston University in Surrey. She began her career at Yahoo! Europe in 1999 after University as an Ad Operations Executive. Promoted to Senior Ad Operations Executive at Yahoo! Europe in 2000.

    In 2001 Elizabeth moved to FT.com as Head of Online Advertising Production, managing the global online ads production team for the Financial Times website. Six years later, still at FT.com she manages a team of 10 ad operations professionals and is working on online advertising global strategy.