
OPS New York IV
September 26, 2013
82 Mercer
In the heart of New York City, 82 Mercer is a unique event venue, with loft windows, brick walls, hardwood floorings, cast iron columns and arched passageways.
How Online Media Works
OPS comes ALIVE at the Live Blog
How Online Media Works
Since the first banner ad appeared in 1994, just one thing has remained constant in digital advertising: change. In today’s ever-shifting media landscape, there’s only one conference for media leaders and digital strategists that unlocks how online media really works: OPS.
Taking place September 26 during Advertising Week in New York, OPS is the gathering place for ad operations and media technology leaders challenged with navigating the latest shifts in our industry and responding to stay competitive and profitable.
Join AdMonsters at OPS New York and be part of the cutting-edge conversation on how to:
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Monetize online audience that has moved from desktop web to mobile devices
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Sift through the multitude of technology “solutions” and select what you really need
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Integrate standalone technologies into platforms, and build a media system to support your media business
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Benchmark your business practices against your peers
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Understand content marketing, aka “native” advertising, and the impact – and opportunity – for your media business
OPS is the best place during Advertising Week to connect with other online media leaders and digital strategists and to make the next steps in turning your digital media business into a profitable, efficient media system.
Register now to reserve your place at this important event.
Check out some highlights from OPS 2012:
FAQ
Who can attend?
AdMonsters believes in quality over quantity. The quality of the community and the experience at our events is what creates value for participants and sponsors. OPS is open to online media publishing companies, advertising agencies, brands and anyone in the industry who is developing, distributing or monetizing mobile content.
We review all registration requests for our events and vet potential participants to keep the content and discussion relevant and specific for all participates and to ensure the highest possible quality of the AdMonsters community at each event.
Brand marketers and advertising agency executives may qualify for a complimentary pass. Submit your request to: [email protected]
If your primary business model is selling technology solutions or services and you are interested in reaching the OPS Mobile audience, you may want to consider becoming a sponsor of the event. Please contact [email protected] to discuss the unique programs that we have developed to engage with our audience.
News & Updates
Register Now and Save!
Promo
Taking place September 26 during Advertising Week in New York, OPS is the gathering place for ad operations and media technology leaders challenged with navigating the latest shifts in our industry and responding to stay competitive and profitable.
OPS is the best place during Advertising Week to connect with other online media leaders and digital strategists and to make the next steps in turning your digital media business into a profitable, efficient media system.
Sessions
2013/09/26
- 1:00 pm Introduction
- 1:20 pm Publisher Maturity Index: Benchmark Your Way to Stronger Operations
- 1:30 pm At the Intersection of Content and Marketing
- 2:10 pm A Multi-Screen Approach to Making Mobile Work
- 2:30 pm Networking Break
- 2:50 pm Simplifying Measurement in Our Mobile World
- 3:10 pm Mobile, Data and Mobile Data
- 3:50 pm Enter the Kinja: Monetization With Gawker's Bold New CMS
- 3:50 pm Bridging the TV-Video Gap
- 3:50 pm Plugging Neuroscience Into Marketing
- 4:30 pm Lunch
- 5:30 pm Making Ad Operations Simple - A Client's Perspective
- 5:40 pm Closing the Circuit: Linking Digital and Physical
- 6:20 pm Making Mobile Groove
- 6:30 pm Machines Need People - Turning Traffickers into Tuners and Troubleshooters
- 6:50 pm Networking Break
- 7:10 pm Programmatic: Counterbalancing Human and Tech
- 7:50 pm What's in Your Digital Wallet? PayPal Links Mobile Commerce and Digital Advertising
- 7:50 pm Applying Visualization Tools to Data Analysis
- 7:50 pm Content Marketing: Last Mile Challenges
- 8:40 pm Meeting the Demands of Brands - How To Make The Best Use of Data to Fulfill Audience Guarantees
- 9:00 pm Realizing The Single Platform Vision: Automating Direct Video Buys
- 9:20 pm The Ultimate Investor Throwdown