Making Mobile Groove

By 2016, mobile video advertising will hit $2.1 billion in spending. What can you do now to benefit? Come hear from one of the hottest next-gen music apps, Slacker Radio, as they discuss the balance between monetization and user experience to drive revenue with mobile video advertising. On the heels of Slacker’s bold and beautiful new app update for iOS 7, Slacker’s Head of Mobile Advertising Elgin Kim will talk about rebooting the app experience and running a successful ad-supported service with great design — and great music — at its core. Nikao Yang, SVP New Business Development at AdColony, will provide best practices for embracing mobile video and driving incremental revenue no matter what kind of mobile content you have.