Publisher Forum EU XIII

Event Details

Attendance is open to individuals employed by European online media publishing companies and advertising networks, whose roles focus on online advertising operations and/or advertising technology. If you are already an AdMonsters member, please visit your user profile to sign up for the conference once registration is open. If you are not already a member of AdMonsters, please register.

Registration is limited to so if you are planning to join us, please register ASAP as seats will fill up quickly.

We had 60 publisher attendees from 39 companies and 12 countries at our last European conference, including AdLINK Internet Media AG (DE), BBC Worldwide, Belgacom Skynet, Channel 4 Television, DailyMotion, Dennis Interactive, EMAP Interactive, Expedia, Fantastic Zero GmbH, Financial Times, freenet AG, Future Publishing, GCap Media, Guardian Newspapers Ltd, Hachette Filipacchi (UK) Ltd, Haymarket Media, Haymarket Publishing Ltd, Hearst Digital, httpool – internet advertising, Httpool d.o.o., Ilse Media, ITV, iTV Online (Granada Media), jubii A/S, lastminute.com, Lycos Europe, Matrix (Virgilio), Media Initiatives Group Ltd., Multimap, MySpace, Net Info BG AD, New York Times Digital, News Group Newspapers (NI), NewsInternational / Times Newspapers Ltd., Oberon Media Intl, Orange, Reuters.com Europe, Scout24 Media, Talentum Media, Telegraph Media Group, Telenet Media, United Internet Media AG, Yahoo!

Agenda

The conference format for will run two full days, beginning with a cocktail reception Sunday the 11th of October and ending at 5 PM Tuesday, October 13th. The majority of the agenda is comprised of member-led sessions, workshops, and breakouts covering a wide variety of relevant topics; some examples include ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media, and case studies.

Please note, all conference events will be held at the hotel. Conference proceedings are open to members only (i.e. closed to sponsors) unless specifically noted.

Keynote Address: Thaddeus Hanscom — Director, Media Solutions Europe, Expedia.com

Secrets of Success: How to build and maintain an effective ad operations department

Ad Operations leaders depend on their teams for their departments to succeed. Thaddeus Hanscom, Senior Director of Media Solutions for Expedia offers his unique perspective on developing an Ad Operations team into a ‘winning’ team that helps drive the company to it’s goals. Four years ago, Thaddeus Hanscom left newspapers and print journalism for eCommerce and online advertising. Initially, he directed operations for Expedia’s North American Operations team. In 2007, he left his native Seattle to manage a fast growing European Sales and Operations team in London. In 2009, his responsibilities expanded to cover International Markets and he now spends a lot of time in a plane. He once was a techie, a lover of SQL, and built teams that supported offline print publishing systems and online advertising systems. Now, he spends a lot of time thinking about spreadsheets, sales targets and product strategy.