More than half of publishers say they aren’t monetizing cookieless traffic effectively—especially on Safari and Firefox. This research report and playbook—created in partnership with Intent IQ—uncovers how publishers are tackling identity today. You’ll find actionable insights on segmentation, taxonomy, PMP packaging, and testing frameworks to improve yield across all traffic…
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OAO is now adops.com—but this rebrand is more than a name change. CEO Craig Leshen talks about what’s needed to move ad ops out of execution mode and into a strategic role that drives revenue, operational clarity, and long-term growth for publishers.
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Generative AI, ad blockers, and platform shifts are chipping away at publisher pageviews and revenue. Explore the top threats publishers face today and the strategies they need to defend their audience and future-proof their business.
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First-party data allows advertisers to understand their audience’s needs and preferences without infringing on user privacy. Opinary partnered with Daily Mail Group (DMG) Ireland by adding embedded user polls in DMG Ireland’s articles. This allowed the company to collect users’ first-party data, increase engagement, and generate higher revenue.
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Programmatic has reigned supreme in an advertising ecosystem guided by the principle of reaching scale. But in a cookieless world, direct deals are making a strong comeback. And, automation is key to direct deal’s success. Learn how Tripadvisor leverages self-service tools to grow revenue while going green.
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DanAds’ Summit 24 was an engaging one-day event packing a large punch of industry experts. Over 180 ad tech professionals gathered to explore strategies for embracing emerging technologies, network, and share best practices. The talks centered around AI, automation, and implementing self-service to enhance growth.
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The digital ad game is changing, and so are user expectations. From The New York Times to Dotdash Meredith, publishers are flipping the script—fewer interruptions, more value. Learn how some publishers put user experience first while still cashing in—and how ad-filtering tech helps them balance revenue and UX.
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With cookies on the decline and privacy on the rise, publishers and tech leaders are rewriting the rules of identity resolution. Insights from AdMonsters Publisher Forum Boston reveal what’s working — and what’s not — in the quest for sustainable identity solutions.
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Discover how Generative AI transforms digital advertising with hyper-personalized experiences, supercharged media buying, and real-time agility. Learn the tips and strategies to harness this game-changing technology for unprecedented business growth.
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As digital advertising braces for the post-cookie era, publishers face significant revenue challenges and a $10 billion shortfall. The rise of privacy concerns and cookieless tracking calls for innovative solutions like Ops Mage, an AI-driven contextual targeting tool that promises precision, performance, and privacy compliance. Explore how Ops Mage can…
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