For over a decade, Google has been the gravitational center of programmatic advertising, dominating search, ad serving, analytics and measurement. But recent DOJ court rulings mark the end of Google’s unchallenged dominance.
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In the past, users entered the web through Google or social platforms. Now, many are entering through a single AI interface that can deliver personalized results without needing to visit multiple sites.
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Operational complexity in media agencies doesn't emerge overnight. By the time leadership recognizes the cracks, teams are often already bogged down in inefficiencies that directly impact productivity, margins and client satisfaction.
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IP data has taken on a new role in ad tech, not just as a targeting input but as the baseline for determining whether a campaign is reaching real people on real devices.
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Automation has its place, but full automation strips advertising of what makes it powerful: creativity, judgment and originality.
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The digital publishing industry is at a decisive crossroads. The era when publishers could rely predominantly on programmatic display advertising as their economic backbone is rapidly ending.
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Affiliate marketing has become a key revenue driver for budget-conscious marketers, but fraudsters are exploiting influencer selling with increasingly sophisticated tactics.
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When a company signs over a significant chunk of cash to their chosen ad network, they have no real control or insight into where their ads ultimately appear.
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If you’re a website publisher working with a managed ad network, you’re probably looking at a net revenue number. But Cody Bye says publishers should ask for gross revenue.
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In 2000, US newspapers made more money than ever before, but have since then lost about two-thirds of that revenue. Here are 10 big, bankable ideas for turning the page.
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