What Publisher Revenue Leaders Need To Get Right Heading In 2026
As we head toward 2026, pubs must double down on what makes publisher revenue operators successful, while also adapting to what we see coming around the corner.
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Retail Media In 2026: Why This Is The Year The Channel Finally Grows Up
Retail media is no longer experimental. It has stepped into its role as one of the most important and fastest-growing channels in digital advertising. The transformation from concept to enterprise is now undeniable.
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Navigating The Programmatic Minefield: AdTech’s Shift From Keywords To Content Graphs
Discover why graph-based targeting is breaking down and how agentic AI, AdCP, and real-time contextual intelligence are reshaping the future of advertising.
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What The Programmatic Industry Should Expect In A Changing Google Ecosystem
For over a decade, Google has been the gravitational center of programmatic advertising, dominating search, ad serving, analytics and measurement. But recent DOJ court rulings mark the end of Google’s unchallenged dominance.
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AI Is Quietly Redefining How Users Find and Engage With Content
In the past, users entered the web through Google or social platforms. Now, many are entering through a single AI interface that can deliver personalized results without needing to visit multiple sites.
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Is Ad Growth Moving Too Fast? 10 Signs Your Ad Ops Team Is Overwhelmed
Operational complexity in media agencies doesn't emerge overnight. By the time leadership recognizes the cracks, teams are often already bogged down in inefficiencies that directly impact productivity, margins and client satisfaction.
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The New Baseline For Ad Tech: Verifying Traffic At The Network Level
IP data has taken on a new role in ad tech, not just as a targeting input but as the baseline for determining whether a campaign is reaching real people on real devices.
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Full Automation Overlooks The Humanity Needed In Advertising
Automation has its place, but full automation strips advertising of what makes it powerful: creativity, judgment and originality.
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From Ads To Transactions: Why Programmatic Display Is Ending And How Publishers Can Evolve
The digital publishing industry is at a decisive crossroads. The era when publishers could rely predominantly on programmatic display advertising as their economic backbone is rapidly ending.
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The Hidden Cost Of Affiliate Marketing: Fraudsters Masquerading As Partners
Affiliate marketing has become a key revenue driver for budget-conscious marketers, but fraudsters are exploiting influencer selling with increasingly sophisticated tactics.
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