Take the 2013 Publisher Maturity Index Survey
In today's labyrinth ad operations world, it can be hard at times to gauge your company's efficiency and effectiveness in the ever-evolving landscape of digital advertising. AdMonsters, in conjunction with Acceleration, seeks to unmask key data points surrounding the operations of online publishing organizations with the Publisher Maturity Index. With the PMI, digital ad leaders can gain a leg up and evaluating their companies' own efficiency by comparing their organizations' technologies and processes to those of their peers.
Bowen Dwelle, AdMonsters Founder and CEO, said “AdMonsters is committed to serving the digital operations, media and ad technology community. Qualitative peer benchmarking has always been a key part of the AdMonsters experience. With this survey, members of the AdMonsters community will now be able to refine their understanding of how they compare to their peers with quantitative data.”
Complete our Publisher Maturity Index survey today. When done, respondents are given a benchmark score that can be used to compare their company to their peers. You can also get a peek at some of our initial findings right now.
When complete, the Publisher Maturity Index report will be available on both the AdMonsters and Acceleration websites, and will provide the first quantitative overview of online publishing operations and technology, including staffing levels, technology adoption, and key issues facing online publishing companies.
Rob Beeler is Vice President of Content and Media for AdMonsters and has worked in Ad Operations for over 15 years. Rob oversees the development of content for AdMonsters events and is Editor in Chief for AdMonsters.com. Rob Beeler joined AdMonsters in October 2008 after nearly 10 years at Advance Internet, a leading creator of local news and information web sites across the United States. At Advance Internet, Rob started as the only Ad Operations person and developed a department of 15 people in 8 locations across the country responsible for operations, project management, business development, web analytics and financial reporting, becoming Executive Director of Ad Operations and Analytics in early 2007. Rob graduated from Syracuse University in 1990 with a dual major in Producing for Electronic Media/English. Rob currently resides in Hazlet, NJ, with his wife Nancy and their three children.