Platform, publisher, or some next-gen amalgam of the two? As ad tech companies race to dominate the streaming/CTV/OTT market, Roku’s strategy is looking more like an attempt to build out an entire ecosystem — from devices to ad serving pipes, to measurement — one that now includes a new branded…
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Move over COPPA, GDPR, CCPA and CPRA. There’s a new legislative acronym for publishers to watch: It’s called JCPA (short for the Journalism Competition and Preservation Act of 2021). And though it’s not focused on privacy like the others, if it gets passed, the bill could be just as game-changing…
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When McDonalds bought Dynamic Yield for $300 million in 2019, one of the benchmarks for the deal was whether the recommendation platform could help increase drive-through sales in the U.S. by 1% overall. Meanwhile, Yum Brands acquired the AI division of Kvantum, a performance marketing firm to use the platform…
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