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Why Publishers Are Now Scrambling for Viewable Impressions Audits

Most CFOs and CEOs don’t like surprises. Wall Street doesn’t either.If you’re an online publisher, what’s likely got you scrambling now is the IAB/4A’s/ANA timeline for viewable impressions: starting Q1, parallel reporting begins. Not only will publishers be expected to report served impressions the same way as the past decade—publishers…

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VCs: Deal With Them

Bain and Co. is getting a bad rap. There it is, I’ve said it. Might not be the coolest thing to say these days, but if you’re in the digital marketing, commerce or measurement business, you’re in a business that Bain has very positively affected. It’s time for the media…

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