The Final Wrap-Up: Best of AdMonsters Wrapper 2022
Each week AdMonsters sends out the Wrapper–a series dedicated to analyzing a curation of ad tech news from around the world. Here's a look back at the top Wrappers of 2022.
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AdMonsters 2022 Rewind: The Great Webinar Replay
Whether you're craving a rewatch or want to catch up on some much-needed viewing, AdMonsters’ webinars are available at your leisure. This year, our webinar series dealt with the future of monetization, malvertising schemes, and how publishers use data to close deals.
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AdMonsters 2022 Premium Playbook Pack
As an industry, ad tech understands the importance of audience feedback. High-performing and relevant ads would not exist without the consumer’s input. The AdMonsters Playbook was born from that idea, and with the help of surveys, we gather and source data from our community. We wanted to hear how our…
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What Is Decoder and Why Are These the 6 Best of 2022?
In 2022, we covered topics ranging the spectrum of privacy regulations, retail media networks and the most efficient ways to create unique identifiers for consumers. Let’s look back on the hot topics and the most Googled terms that kept the industry buzzing this year.
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9 Jaw Dropping AdMonsters Articles From 2022
The past year in ad tech was a whirlwind. For some, the overwhelming bad news in digital media and ad tech tainted revenue and metrics, but the inventiveness of the industry is keeping things afloat. To round out the year, we present AdMonsters’ top articles of 2022.
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The Negative Effects of ID Loss on Advertiser KPIs
Emodo Institute took a deep dive into the wonderful world of marketer KPIs to showcase just how dramatically they were affected by cookie and ID loss. Most notably, the study uncovered that out of all the metrics advertisers use to measure campaign effectiveness, only engagement and attention appear to be…
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Webinar Replay: The Future of Monetization
During our Dec. 7, 2022 Webinar Replay, “The Future of Monetization”, AdMonsters spoke with Ram and Adam Sadur, Head of Programmatic, SmartNews. We chatted with them about the top monetization challenges facing mobile apps, how publishers are taking control of their monetization destiny, what to expect in 2023 and more.
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Webinar Replay: 2023 Malvertising Preview
Thanks to the due diligence of ad quality vendors, there are tools in place to ward off malvertising and bad actors. For example, forced redirects have decreased due to iframe sandboxing, more vendor adoption and better threat sharing. However, that did not hinder bad actors from evolving new practices to…
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Purpose is Profit: Create a Sustainable Strategy
In her session, “Doing Some Good: Purpose as a Business Strategy,” at Publisher Forum Nashville, Lior Shvo from Primis highlighted how defining a greater purpose for your brand is an essential component of not only doing good for your customers and society, but also for creating and sustaining a successful…
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Keep Watch: Malvertising Schemes Still Lurking Within Advertising Ecosystem
Advertising scams have plagued the ad tech ecosystem for quite some time, but thanks to industry innovations many protections are now in place.
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