How BOMESI and Breakr Are Helping Black Creators Get Paid Faster
BOMESI licensed Breakr’s tech to create its SASA platform, a digital infrastructure that centralizes publisher management and financial workflows.
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MediaMint’s AI Agent Puts A Fresh Spin On Simplifying Ad Ops
MediaMint designed the new agentic AI product, Mia. Think of Mia as a set of customizable AI tools built to streamline ad ops, assist media planning, and automate campaign grunt work.
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Making On Site Vertical Video Work for Publisher Engagement and Ad Revenue
Publishers are now testing it on their own sites to capture the attention of swipe-happy audiences while keeping more ad dollars in-house. We spoke with Trusted Media Brands and Media.net about this practice.
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Sell Side Summit Austin: The Publisher’s Rough Road to Programmatic Resilience
At Sell Side Summit Austin, publishers explored how AI, first-party data, and diversified ad tech stacks are helping them reclaim control.
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Inside The House Of Horrors: How Publishers Are Confronting Their Deepest Monetization Fears
Step inside, if you dare. It’s Halloween, and publishers are coming face to face with their deepest fears, from AI apparitions to shadowy supply chains to invalid traffic lurking in plain sight.
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A Novel Approach To AI Search: Pay Publishers For Their Content
Search.com has introduced a publisher-first AI search and chat tool that promises something radical in today’s ecosystem: compensation and consent.
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The Trade Desk’s OpenAds: Publisher-Friendly Transparency Or Another Power Play?
In a blog post last Thursday, TTD CEO Jeff Green said OpenAds aims to “create the most fair and transparent auction the industry has ever seen.” But beneath that framing lies a deeper question about control.
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Programmatic IO: The Secret Publisher Files
Programmatic IO, which took place September 29 and 30 in New York City, had plenty of takeaways for the publisher community. And there was lots of real talk about the monetization challenges publishers are facing.
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SSPs Push Back Against The Trade Desk Classifying SSPs As Resellers
The Trade Desk’s new platform, Kokai, downgrades SSP inventory by labeling them as “resellers” operating less efficient supply paths than TTD’s OpenPath direct-to-publisher connection.
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How ViX and Programmatic Innovation Are Driving Growth at TelevisaUnivision
Kevin Salguero drives TelevisaUnivision’s programmatic strategy, leveraging first-party data and cross-platform insights to grow ViX, the company’s streaming service, and help advertisers reach U.S. Hispanic audiences.
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