Until now, Amazon largely operated its own parallel ad auction alongside publishers’ Prebid setups, such as Amazon TAM (Transparent Ad Marketplace) for large enterprise publishers and Amazon Unified Ad Marketplace (UAM) for midsize publishers. That meant Amazon demand often sat outside the same decision layer where publishers already managed competition,…
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Since last spring, AdMonsters and AdExchanger have been sharing the same editors, joining the same team meetings, and aligning our backends. So now it's time for the front end to switch, too.
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Looking ahead to 2026, publishers face an uphill battle as new AI search habits become ingrained in consumer behavior. So we asked publishers what new initiatives they’re committing to in 2026.
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To understand how EssentiallySports pulled off the leap from anonymous upstart to industry standout, we have to rewind to a different kind of origin story: one that started with a lot of late nights working in a college dorm room in India.
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Across CES, the message was consistent: Advertising is getting more automated and more interconnected. But, as always, who gets to be in control and on what terms depends on where one sits in the ecosystem.
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BigScoots integrates Cloudflare’s advanced controls directly into its platform for Mediavine publishers, providing actionable data and technical support that align with publishers’ monetization needs.
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In 2025, artificial intelligence went from something publishers talked about in abstract terms to have a direct impact on the numbers that matter most: traffic and revenue.
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The New York Times now has a full year under its belt running BrandMatch. I caught up with Valerio Poce, the NYT’s executive director of ad product marketing, to see what’s working, what’s hype and what’s ahead.
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2025 forced publishers and ad ops teams out of passivity and into strategic survival mode. Our eight most popular articles of 2025 reflect how publishers navigated each challenge and where the industry might go next.
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The IAB Tech Lab: the released its CTV Ad Portfolio. It standardizes six popular CTV ad formats, including pause ads, menu ads, screensavers, in-scene placements, squeezebacks, and overlays.
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