Articles - AdMonsters

Let’s Get Serious About Automating the Last of AdOps Tedious Tasks

It’s ludicrous that we're in 2022 and AdOps teams in large publishing houses must manually take hundreds, sometimes thousands of screenshots per month, then insert them into a PowerPoint deck and email it to their clients. While screenshots can be a pain point they're necessary to show clients their campaigns…

10 Hispanic/Latin American Professionals Doing Big Things in Ad Tech

During Hispanic Heritage Month, we recognize those who inspire others to succeed. In advertising technology, very few Hispanic/Latinx people are running the show. Here at AdMonsters, we are fortunate enough to know a few who are striving in their professional roles daily and have been for years. Here are 10…

Publishers Can Bypass Recession With diDNA’s Amplified Video Solution: Q&A With Deke Hooper, CEO diDNA

diDNA combines its industry expertise, high-quality demand, and technical expertise to establish a platform that allows publishers and ad tech vendors to scale their video monetization programs.

Why Direct-sold Programs Are a Publisher’s Answer to First-party Data Challenges

Direct-sold deals are an ideal alternative because they’re based on a publisher’s first-party data and enable targeting and measurement across the entire customer journey.

Ad Tech’s Journey to a Sustainable Programmatic Supply Chain

Environmental sustainability has become a global priority amongst many industries. With research on how our carbon footprint has affected the environment, everyone has begun to reassess how they can make their workflow more sustainable. A recent study by Sharethrough provides a substantial explanation of how the ad tech industry can…

What Is PPID and How Does It Benefit Publishers?

PPIDs are a unique identifier assigned by a publisher to a user. Publishers will share PPIDs with Google’s programmatic demand and this process will help them customize their ads and targeting. On the other hand, ESPs allow publishers to share encrypted first-party signals with buy-side platforms of their choosing. What are the…

Misinformation Kills Brand Favorability, Consumers Are Not Here for it

The findings of a recent IAS report, Advertising in the Age of Misinformation, have some serious warnings for the entire ad tech ecosystem as 62% of consumers believe that advertisers, agencies, and publishers are equally responsible for ads appearing near misinformation.

Apple Vs Facebook: The Saga Continues; What The FTC’s Lawsuit Against Kochava Means

September 06, 2022 Things Are Heating up With Apple ATT & Meta FTC Lawsuit Puts Consumer Rights First Around the Water Cooler Apple’s Ad Tech Battle with Meta Comes to a Head Apple’s takeover of Meta’s ad tech empire has been years in the making, but the tech company might…

In an Ever-Changing Advertising Ecosystem, Collaboration Is Key to Staying Afloat

With an eye toward developing a well-rounded revenue strategy, publishers are seriously thinking about how content and technology provide them with the necessary building blocks to provide a great user experience that will also bring in more advertising dollars. It's all about putting users first and building better collaboration across…

Could the Journalism Competition and Preservation Act (JCPA) Save Local News?; IAB Tech Lab’s Ads.txt Update Is Live; Looming Recession Equals Reduced Ad Spend

August 30, 2022 JCPA Could Bring Power Back to Pubs Looming Recession Reduces Ad Spend IAB Tech Lab's Ads.txt Updates Are Live Around the Water Cooler JCPA Might Bring Power Back to Publishers and Support the Battle for Privacy A group of bipartisan House and Senate lawmakers has taken a…