Yesterday at the IAB Ad Ops Summit I had a chance to speak with Mike Leo, CEO and President of Operative. Operative was the principle sponsor of the event and Mike had just given a presentation about how innovations create operational pain. In his talk he stated that it is…
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Yesterday I attended the IAB Ad Operations Summit. It was a packed house which I believe demonstrates how Ad Ops is at the forefront of revenue and top of mind for digital media companies.Here are some of my key observations and takeaways from the day:Breaking down offline vs onlineToday we…
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Article provided by Kent Wakeford, President and Co-founder of AdSafe Media; Matthew Scott, Director of Marketing of AdSafe Media In 1736 Ben Franklin, championing the need for volunteer fire brigades after a series of disastrous fires, coined the phrase “an ounce of prevention is worth a pound of cure”. To…
Read MoreIn this 'from the desk' blog I want to bring to the larger AdMonsters community some of the things we are seeing and learning in our work across the industry. AdMonsters Professional Services consults with Publishers, Agencies, Adnetworks, and Ad technology companies across the US, Europe and the UK and…
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Editor's note: This article was provided by Jack Wallington, head of industry programmes, IAB UK and Lynne Hunt, head of ad operations, The Guardian. It is reposted from the IAB site with permission.This page is a status update about the use of HTML5 in advertising from major publishers, ad networks…
Read MoreThe Semantic Web is a visionary concept which has been gaining traction over the last decade. According to the World Wide Web Consortium (W3C), an international community with a stated mission to lead the web to its full potential, the semantic web provides a common framework that allows data to…
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Over 50 ad operations and technology leaders from nearly 40 media owners have gathered in Brighton, UK for the 15th AdMonsters European Publisher Forum. The sold-out event is off to a strong start with a keynote address by Tim Hussain, Head of Mobile Advertising at BSkyB. Tim's session, "Digital in…
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The world of online advertising operations and technology came together yesterday at the first OPS conference. We at AdMonsters knew it was time for an open forum exclusively dedicated to online ad ops, and it was a huge success. I heard tons of great feedback throughout the day, including my…
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Couldn't make it to OPS? Check out the event updates from AdMonsters OPS - all times Eastern. Thanks everyone for making it a great event!9:00 am -- Welcome to OPS! After a very creative opening and introduction from Bowen Dwelle and Matt O'Neill we are already feeling this isn't your…
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Today demand-side platform XA.net, Inc., announced the release of optim.al (http://optim.al), a multivariate text and image advertising optimization platform which allows clients to quickly and efficiently test thousands of ad variations via a single interface. According to the release, XA.net is participating in the Facebook Advertising API Beta program and…
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