Image from a sponsored Industry Panel session at this year's London Screens.Last week I chaired my last AdMonsters conference for now. It was the conference looking at the second screen, omni-screen attribution, and the multi-channel aspect of advertising.Luckily, I had a second moderator too, so the day was a little…
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I was honored to head a panel at the Street Fight Summit a few weeks ago, and I’m not finding it too awkward to watch myself on the video now. The topic was a doozy – basically how do you use measurement to justify the value of location-based digital marketing?…
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The Latest AdMonsters Digital Media Leadership Award WinnersSunday evening during the opening reception of our Publisher Forum conference in Scottsdale, we announced the latest recipients of the Digital Media Leadership Award.As you may recall, we created the Digital Media Leadership Awards earlier this year. Winners are chosen based on their…
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We're officially live from sunny Scottsdale, where the air is dry, the palmtrees are towering and, most importantly, where it's 2,000 miles from the impending Arctic front heading for the Northeast. But, don't fret if you couldn't join us in sunsoaked Arizona, we'll be coming at you live over the…
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At its San Francisco summit earlier this year, AppNexus used a slide chock full of poker chips to announce the technology platform was going "all in" on mobile. A gambling reference was an interesting choice – in the hazy world of mobile monetization is programmatic (namely RTB-driven) trading a good…
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Some premium publishers are likely reading the latest batch of hysterical articles describing the scourge of botnet traffic on digital advertising and thinking, "Tough cookies."Which isn't a bad way to put it – media buyers' obsession with chasing cookies and buying the cheapest inventory available through RTB-powered exchanges has created…
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It’s a weird time for the cookie. Villainized by privacy advocates and the media, the itty bitty sticky bits of data seem to be more popular than ever when it comes to digital ad targeting and tracking.Publishers are increasingly meeting cookie-obsessed advertisers on the programmatic playing field via private exchanges,…
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At some point in the history of the Internet, someone placed code on their website that called an external third party to help it deliver content or provide functionality for that website. A digital miracle? Well, perhaps that’s taking it too far, but still imagine for a second how liberating…
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When I was invited to attend the amazing MaiTai event in Cabarete, Dominican Republic (serious #humblebrag going on right there), the organizers of the event established that Voxer would be the communication platform of choice for all the attendees. Very quickly the group started “voxing,” illuminating the potential of this…
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I recently participated in a panel at AdMonster’s OPS TV discussing the future of cross platform measurement with Nielsen, TubeMogul, and Magna Global. We covered a lot of ground during our conversation, from addressing how to get digital measurement out of the toddler years to the need for content becoming…
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