So, you’re working from home now? (Go team #WFH!) For some of us, this is simply business-as-usual, but for many more, it’s likely your first time in this situation. With this in mind, AdMonsters brought together a group of ad operations professionals to discuss the unexpected move to working from…
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So, publisher—you keep hearing that the demise of the third-party tracking cookie is going to work out in your favor… But how exactly? It’s not like marketers were in love with the third-party cookie either—marketers have long wanted a better solution, and that’s people-based marketing, OpenX and LiveIntent explained during…
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Publishers add more ads per page and lower their floors to capture more revenue, hoping to ride things out until higher CPMs return. Unfortunately, more ads, lower floors, and other desperate moves lead to more opportunities for bad actors to step in. And users will adopt blockers to maintain a…
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March 31, 2020 Ad Spend Not Dry Yet 💦 Vertical Spending Trends Covid-19 Force Majeure Begins Bad Actors Prey on Battered Publishers Facebook to the Rescue Ad Spend Hasn’t Dried Up Yet Publishers probably feel like they’ve been placed under quarantine by their advertisers lately, and new data from an…
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March 25, 2020 Coronavirus’ Media Fallout What Are Brand Marketers Thinking? Safari ITP Update 🛑🍪 Taxing Ad Tech: NY's Up Next Sliding Programmatic Fees Coronavirus’ Media Fallout Spreads Source: Yieldbird We hope all of you are keeping your distance and enjoying this newsletter on the hottest news from home. It…
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The first CCPA Class Action was filed against clothing retailer Hanna Andersson and Salesforce and California's Attorney General has modified proposed regulations. And still, CCPA remains just as confusing as ever. That's why we brought privacy expert—Jessica B. Lee, Partner and Co-Chair of Privacy, Security & Data Innovations at Loeb…
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Self-service ad operations and media sales is really trending right now—Spotify, Hulu and Hearst are all doing it. At the recent PubForum in Santa Monica, Peo Persson, Co-Founder and CPO, DanAds, talked about the latest self-service ad operations and showcased how it could make publisher’s lives a little easier. We…
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Coronavirus is hurdling toward a distressing crossroads. Even though people are more active online than probably ever before, many publishers can’t monetize the traffic because they can’t draw advertiser spend. All the data suggests publishers are going to have a hard time waiting this out till the advertising faucets turn…
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50th Publisher Forum Keynote Jamie Gutfreund came to AdMonsters with an interesting idea—she's currently a special advisor for SuperAwesome, which specializes in "kidtech" that enables brands to safely engage with younger audiences... You know, the ones that publishers have to be super cautious about targeting and collecting data from lest…
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In AdMonsters new weekly newsletter, The Wrapper, we summarize exciting news items that catch our eyes and link them to wider developments in digital media and advertising. As the global Coronavirus pandemic hit, we've been covering news about how it's impacting digital media and advertising, which includes ad ops, rev ops…
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