Now, with the rapid migration of audiences to CTV platforms just as CTV paid and ad-supported channels have exploded on the scene in 2020, both viewers and advertisers are further challenged. Here are some of the latest developments with reach and message frequency in CTV and OTT, as well as…
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"CCPA does give consumers some rights and has some business obligations, but it's really a law focused on third-party data sharing. And if you look at GDPR, it's much more encompassing than that. CPRA bridges that gap," shared Jessica B. Lee, Partner, Co-Chair, Privacy, Security & Data Innovations at Loeb…
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Powered by: January 19, 2021 Another DSP Bites the Dust Make It Rain With Email Newsletters The Cost of Apple's Privacy Changes Around the Watercooler Another DSP Bites the Dust Publishers haven't been the only casualties of the Pandemic. Ad Tech companies have also taken their fair share of…
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At PubForum+ on December 10, 2020, Happens in Ad Ops co-hosts Erik Requidan, Founder and CEO, Media Tradecraft and Ryan McConaghy, Head of Revenue Operations, The Atlantic, are joined by Amanda Gomez, VP, Revenue Operations, New York Post, and Danny Khatib, Co-founder and CEO, Granite Media to try and get…
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ROI has long been the bane of content marketing. Marketers know they need it, but understanding how it's being used and figuring out how it's moving consumers down the funnel has long been a challenge. Senior Editor, Lynne d Johnson, spoke with Peyman Nilforoush, CEO and Co-Founder of inPowered about…
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Powered by: January 12, 2021 Privacy Sandbox Faces UK Probe Massive Keyword Blocking Returns Pubs Need to Leverage Their Content Around the Watercooler Google's Privacy Sandbox Faces UK Probe There's long been a dark looming question hovering over Google's Privacy Sandbox as an alternative to third-party cookies, especially when…
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It's an age-old question: client-side or server-side, or presumably both? Client-side, while a definite improvement over the waterfall, does have its shortcomings. It increases the audience match rate, but at the expense of latency. And then server-side reduces latency, but at the expense of the match rate. We asked Evgeny…
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Now that ad spend is starting to pick back up, sellers and buyers have an eye toward the future. What will happen when the cookie crumbles? What will take its place? What will become of mobile attribution? Will OTT and CTV continue to rise? Oh, so many questions. Well, here's…
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When it became clear in 2020, that we wouldn't be able to meet in person for a while we created virtual opportunities for Monsters to get together and share ideas. One way we did this, back in June, was to virtually recreate Publisher Forum Wednesday Workshops. Another thing we did…
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Powered by: January 05, 2021 Advertising Spend Going Up How the NYTimes Weathered 2020 2021, Say Hello to Email Ding Dong, Adobe Flash is Dead Advertising Spend Going Up Image sourced from Mediapost 2020 was a tumultuous year for publishers, but signs that we're rebounding couldn't be more clear.…
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