Powered by: January 12, 2021 Privacy Sandbox Faces UK Probe Massive Keyword Blocking Returns Pubs Need to Leverage Their Content Around the Watercooler Google's Privacy Sandbox Faces UK Probe There's long been a dark looming question hovering over Google's Privacy Sandbox as an alternative to third-party cookies, especially when…
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It's an age-old question: client-side or server-side, or presumably both? Client-side, while a definite improvement over the waterfall, does have its shortcomings. It increases the audience match rate, but at the expense of latency. And then server-side reduces latency, but at the expense of the match rate. We asked Evgeny…
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Now that ad spend is starting to pick back up, sellers and buyers have an eye toward the future. What will happen when the cookie crumbles? What will take its place? What will become of mobile attribution? Will OTT and CTV continue to rise? Oh, so many questions. Well, here's…
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When it became clear in 2020, that we wouldn't be able to meet in person for a while we created virtual opportunities for Monsters to get together and share ideas. One way we did this, back in June, was to virtually recreate Publisher Forum Wednesday Workshops. Another thing we did…
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Powered by: January 05, 2021 Advertising Spend Going Up How the NYTimes Weathered 2020 2021, Say Hello to Email Ding Dong, Adobe Flash is Dead Advertising Spend Going Up Image sourced from Mediapost 2020 was a tumultuous year for publishers, but signs that we're rebounding couldn't be more clear.…
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When third-party cookies go away, authenticated users will by definition be in short supply, forcing advertisers to pay more to reach their target audiences. What about users who won’t log in and authenticate, a.k.a. the majority of audiences? That’s where the Privacy Sandbox comes in, to help with guests. Achieving this…
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In 2020, 3,000+ Monsters registered to attend one of AdMonsters webinars, with topics ranging from Identity to Privacy to Cookies, and more. As we come to the close of the year, we figured it was a good idea to roll up all these great webinars we had this year into…
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In this video from PubForum+ on December 8, 2020, learn how thousands of publishers worldwide leverage Admiral VRM to engage and communicate with visitors to build 1st-party relationships and grow diversified revenue across paid subscriptions, donations, adblock recovery, email, registration Walls, identity and more.
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As we wrap up 2020, Group Publisher, Bill Amstutz, wanted to take a minute to reflect on a quality that is innate to the AdMonsters community: resilience. AdMonsters felt it was our duty to keep the digital media community talking and learning. We knew that peer-to-peer sharing was perhaps even…
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December 22, 2020 Now That's a Real Antitrust Suit Taboola to Repay Pubs Whopping $16 Million Facbook / Apple Beef Revs Up Unified ID 2.0 Gets First Pub Commitment Were Facebook and Google Colluding Against Everybody? Image sourced from Twitter If you haven’t heard the one about how Google and…
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