Now that the third-party tracking cookie will remain on life support, at least for another year, what's next for publishers? While many ad tech industry insiders feel strongly that most cookie alternatives weren't exactly ready for the cookiepocalypse anyway, most all agree that it's definitely not time for publishers to press…
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By now, you know that the Chrome third-party cookiepocalypse is staved off for at least another year. The reasons are many …. CafeMedia’s Paul Bannister outlines how difficult it’s been to get the user-tracking alternatives off the ground. Meanwhile, Mike Juang at Ad Age posits that buy-side pressure spurred the delay. …
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Between mounting privacy regulations and privacy enforcement measures being taken by big tech, publishers are in need of simple solutions that ensure consent compliance (and that they can trust). And even when publishers are doing the right thing and following the law, they may find themselves liable for a non-compliant…
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Publishers are already using what they know about their audiences to fuel their editorial, but those very same insights can be used to power advertising and revenue as well. Leveraging your first-party audience data, you can build a scalable direct-sold program around premium ad packages that resonate with your audience…
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Conversations about the impact of heavy ads on load times and the end-user experience are nothing new to the digital publishing industry. Still, many in the business were caught off guard in Fall 2020 when Google Chrome launched Heavy Ad Intervention (HAI) to identify and block ads from the Chrome…
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How will publishers make money in a cookieless world? Should publishers be worried about UID and FloC? What is VRM and will it bring home revenue? In a recent AdMonsters webinar with Admiral, publishers discussed the use of VRM (visitor relationship management) and ways publishers can prepare for UID (universal…
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What makes an ad product strategy successful? When was the last time your suite was updated? In a recent AdMonsters Think Tank hosted by Celtra, publishers shared how they define success, upgrades made through the years, and what works best. Countless creative options sound great on paper, but when an…
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It never fails. At nearly every PubForum event, either IRL or virtual, the topic of outsourcing is something the AdMonsters Community wants to talk about. But unfortunately, there never seems to be enough time to cover all of the intricacies that go along with determining whether outsourcing is right for…
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How do publishers centralize vendor management? What are their biggest challenges in developing a revenue strategy across multiple brands and sites? These, along with how publishers are preparing for a post-cookie world, were discussed during a recent Think Tank hosted with The Media Trust.
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With impression data pulled directly from Google Ad Manager over the course of 2020 — including transaction trends, global viewership insights, and even details about live streaming performance — Google Ad Manager's Session on Advanced TV at our recent PubForum Virtual didn’t disappoint. It also covered some best practices for…
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