August 26, 2021 What Will Apple's Mail Privacy Protection Mean For Newsletters? Amazon Gets a Boost from Apple's ATT Does the FTC Understand Ad Tech? Newsletter Marketing Under Apple’s Mail Privacy Protection Image by Muhammad Ribkhan from Pixabay Spoiler alert: It’s not pretty. Many publications opine that Apple Mail Privacy…
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We spoke with Dev Pragad, CEO Newsweek, about how the publisher is building better relationships with their audience toward the goal of zero-party data exchange, as well as how they're using LiveRamp's Authenticated Traffic Solution (ATS) to drive CPMs. We also spoke with Scott Howe, CEO of LiveRamp, to learn more…
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The burden of cost for preemptively identifying and blocking bad ads lies solely at the feet of the publisher. And because this approach often means that blocked ads don’t get filled at all, revenue cannot be recovered. Malvertisers, on the other hand, don’t stand to lose a thing – their…
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The surge in digital media consumption continues. Ad spend is flowing freely beside the traffic stream. But unfortunately, to the dismay of publishers and advertisers alike, ad block usage is on the rise. But ad blockers are becoming ad filterers — the 95% of all ad-blocking users who have an ad…
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In a cookieless, privacy-centric future, you need to focus on first-party data. But focusing on first-party data is a broad statement that can easily leave you asking what exactly does that mean we should do? There are 6 steps to making sure your organization is able not only to function…
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You may have heard of SWAN in Google's Privacy Sandbox, but this SWAN is a community-operated and open source replacement for many use cases supported by third-party cookies. Compared to Google’s Privacy Sandbox offerings, SWAN (Secure Web Addressability Network) provides a legally compliant solution that will improve people’s privacy. No…
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August 17, 2021 NY Times Goes All in on Newsletters User-Agent String Deprecation Delayed, But Soon NPR Debuts Real-Time Diversity Tracker NYT Goes All in on Tiered Newsletters Image sourced from the NYTimes The New York Times is banking on newsletters to continue elevating its subscriber base. Approximately one-third of…
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We spoke with Mike Racic, Global Head of Programmatic and Data, Fandom, about the importance of turning users into consumers or fans, working with the right partners on robust identity solutions to future-proof your business, and the disservice publishers do themselves by just thinking of first-party data for the purpose of…
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August 10, 2021 Digital Subs Keeping Big Pubs Alive Malvertising Now Infiltrating IOT Devices Mozilla Disses SWAN and UID 2.0 Around the Water Cooler Digital Subscriptions Holding Steady, For Now Image by Markus Winkler from Pixabay Digital subscriptions to newspapers like The New York Times and The Wall Street Journal…
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Despite the FLoC origin trial limitations, we learned a fair amount about how FLoC might work in the future such as how many cohorts there might be (34 Thousand), how many users would be in a Cohort (at least 2K Synced users), and how often the Cohort is calculated (every…
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