Powered by: December 08, 2021 Ad Spend Going Up? An Embarrassment of Identity Choices Will Birds of Different Feathers FLoC Together? Ad Spend Increases More Than Predicted. Good News for Publishers? Image sourced from Mediapost Consumers hear supply chain issues and walk past empty store shelves and think that…
Read More
As the ad tech ecosystem evolves and the need for an omnichannel approach becomes ever more pressing, both advertisers and publishers are becoming more thoughtful about which platforms they work with and how. Publishers, in particular, have been decreasing their number of SSP partners over the past few quarters. Findings…
Read More
How can publishers future proof their businesses by turning requests coming in from advertisers into privacy-first, first-party data strategies, especially as the third-party cookie goes away? That's exactly what attendees learned at our recent webinar — No Third-party Cookies, No Problem: Ranker on First-party Data in a Privacy-safe World —…
Read More
As the demand for header bidding grew, many publishers were faced with a tough choice on how to manage it: Continue down their existing, proven (but sometimes flawed) path or find a new, more efficient solution that would continue to drive revenue. From that need, PreBid was born solely to…
Read More
We’ve all heard the stories about ad placements that make brand managers cringe: ads for respectable brands appearing in terrorist recruitment videos, and the like. Obviously, marketers want to avoid such placements. But that’s just a start. In an ideal world, your ad will be seen by real people alongside…
Read More
Powered by: November 30, 2021 Could CMA Commitments Delay Cookie Cutoff Further? The Long Goodbye to Third-Party Cookies Should Pubs Up Their Influencer Collabs? Next Up: Sustainable Advertising Ad Tracking Ending to Come Sooner Or Later The ICO’s (Information Commissioner’s Office) outgoing commissioner, Elizabeth Denham, posted a scathing opinion…
Read More
The last 24 months have been stellar for app developers. More users installed more apps, demonstrating that this robust app economy still has plenty of room for growth. But key challenges still remain. App publishers that rely on advertising to monetize their apps struggle to maintain a positive user experience…
Read More
What is zero-party data? Ask ten people (well, not ANY ten people; ten adtech dweebs) and you’ll get ten different answers—along with some medium-to-heavy ridicule. Zero-party data is still a relatively new concept (having been coined a scant three years ago), and adtech likes to take its time settling into new ideas.…
Read More
November 23, 2021 Privacy Has A Three-Body Problem Hey Meta, Leave Those Teens Alone WarnerMedia Launching Nielsen Competitor in 2022 Online Privacy’s “Three-Body Problem”? MaxwellMolecule, CC BY-SA 4.0 , via Wikimedia Commons We love to hope and believe that things are sacred and protected online — like one’s privacy —…
Read More
November 16, 2021 Apple's Google Play Store Ad Spend Switcheroo In Search of Nielsen Alternatives Ad Targeting Like the Weather Apple Buys App Ads on Google to Grab Publisher Revenue Photo by Artem Podrez from Pexels Apple wants a big piece of that subscription revenue share, so much so that…
Read More