Articles - AdMonsters

AdMonsters AI Roundup 2025: The New Publisher Reality

In 2025, artificial intelligence went from something publishers talked about in abstract terms to have a direct impact on the numbers that matter most: traffic and revenue.

What Publisher Revenue Leaders Need To Get Right Heading In 2026

As we head toward 2026, pubs must double down on what makes publisher revenue operators successful, while also adapting to what we see coming around the corner.

The NYT Boasts Promising Results After One Year Testing Its BrandMatch AI Product

The New York Times now has a full year under its belt running BrandMatch. I caught up with Valerio Poce, the NYT’s executive director of ad product marketing, to see what’s working, what’s hype and what’s ahead.

Jason White on Why Publishers Must Start Thinking Like Marketers in 2026

As AI reshapes discovery and traffic becomes harder to predict, publishers need a new operating mindset. Mula CEO Jason White discusses why thinking like a marketer—and measuring success through metrics like RPS—will help publishers win in 2026.

Reworking the Publisher Stack: The Top Publisher Stories That Shaped 2025

2025 forced publishers and ad ops teams out of passivity and into strategic survival mode. Our eight most popular articles of 2025 reflect how publishers navigated each challenge and where the industry might go next.

Retail Media In 2026: Why This Is The Year The Channel Finally Grows Up

Retail media is no longer experimental. It has stepped into its role as one of the most important and fastest-growing channels in digital advertising. The transformation from concept to enterprise is now undeniable.

What the IAB Tech Lab’s Latest CTV Standards Mean for the Sell Side

The IAB Tech Lab: the released its CTV Ad Portfolio. It standardizes six popular CTV ad formats, including pause ads, menu ads, screensavers, in-scene placements, squeezebacks, and overlays.

The Best Of This Year’s Sell Side Summits: Three Takeaways Publishers Need To Know

In 2025, AdMonsters transformed our Publisher Forum into the Sell Side Summit. But we still covered the highs and lows of the digital publishing business. Here’s a recap of the lessons we learned.

Navigating The Programmatic Minefield: AdTech’s Shift From Keywords To Content Graphs

Discover why graph-based targeting is breaking down and how agentic AI, AdCP, and real-time contextual intelligence are reshaping the future of advertising.

California Dreamin’ Of Privacy: What The Opt Me Out Act Means For Publishers

California’s new Opt Me Out Act ushers in a one-click, browser-level opt-out that will reshape how publishers monetize audiences and manage data.