Articles - AdMonsters

How Publishers Are Testing Amazon’s Prebid Adapter For Incremental Yield

Until now, Amazon largely operated its own parallel ad auction alongside publishers’ Prebid setups, such as Amazon TAM (Transparent Ad Marketplace) for large enterprise publishers and Amazon Unified Ad Marketplace (UAM) for midsize publishers. That meant Amazon demand often sat outside the same decision layer where publishers already managed competition,…

AdMonsters Joins AdExchanger: New Domain, Same Publisher Ad Ops Obsession

Since last spring, AdMonsters and AdExchanger have been sharing the same editors, joining the same team meetings, and aligning our backends. So now it's time for the front end to switch, too.

From SPO to Creative Strategy: How Publishers Are Resetting Ad Ops for 2026

Looking ahead to 2026, publishers face an uphill battle as new AI search habits become ingrained in consumer behavior. So we asked publishers what new initiatives they’re committing to in 2026.

How EssentiallySports Grew From a Dorm Room Blog to a 60M Pageview Publisher

To understand how EssentiallySports pulled off the leap from anonymous upstart to industry standout, we have to rewind to a different kind of origin story: one that started with a lot of late nights working in a college dorm room in India.

AdMonsters Joins AdExchanger as a Foundational Community

The Chief Marketer Network today announced that AdMonsters will officially join AdExchanger, unifying content onto a single website, AdExchanger.com. The move is a nod to the rapidly evolving, increasingly intertwined relationship between the publisher and ad tech communities.

Video Engagement, Sell-Side Decisioning, Transparency: The Publisher Advantage in 2026

As we look toward 2026, we can see key sell-side trends emerging: Vertical video content is boosting on-site engagement, sell-side decisioning is putting more power in publishers’ hands, and publishers are providing programmatic transparency.

CES 2026: AI Everywhere, Certainty Somewhere

Across CES, the message was consistent: Advertising is getting more automated and more interconnected. But, as always, who gets to be in control and on what terms depends on where one sits in the ecosystem.

Cloudflare’s AI Crawl Control Gives Publishers The Power To Choose. Now What?

BigScoots integrates Cloudflare’s advanced controls directly into its platform for Mediavine publishers, providing actionable data and technical support that align with publishers’ monetization needs.

The Web’s Traffic Is Collapsing. Why The Security Blind Spot In CTV And In-App Is Ad Tech’s True Crisis

The speed of this AI-driven pivot—with campaigns running at warp speed—is creating new, severe regulatory pressure. The old way of thinking about risk is officially dead.

AdMonsters AI Roundup 2025: The New Publisher Reality

In 2025, artificial intelligence went from something publishers talked about in abstract terms to have a direct impact on the numbers that matter most: traffic and revenue.