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What’s The Real “Us vs. Them” Dynamic That Defines Programmatic Advertising?
Considering the many challenges publishers are facing, is now really the time to pit pubs against each other? The Trade Desk seems to think so. In his news-making appearance at last week’s Prebid Summit, The…
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Full Automation Overlooks The Humanity Needed In Advertising
Automation has its place, but full automation strips advertising of what makes it powerful: creativity, judgment and originality.
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SiriusXM’s John Harris on Unlocking Podcasting’s True Value
From revenue protection to podcast monetization, SiriusXM's John Harris shares how ad tech ops is scaling for the future—and why education may be the key to unlocking audio’s next big leap.
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People Are Still Reading Long-Form Content—And It Matters More Than Ever
In an age where social media snippets and AI-generated summaries dominate, it’s easy to believe that long-form content is fading. But that’s a myth. People are still reading, and not just scrolling.
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The Trade Desk’s OpenAds: Publisher-Friendly Transparency Or Another Power Play?
In a blog post last Thursday, TTD CEO Jeff Green said OpenAds aims to “create the most fair and transparent auction the industry has ever seen.” But beneath that framing lies a deeper question about control.
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From Ads To Transactions: Why Programmatic Display Is Ending And How Publishers Can Evolve
The digital publishing industry is at a decisive crossroads. The era when publishers could rely predominantly on programmatic display advertising as their economic backbone is rapidly ending.
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The Agentic Web Is Here. Are Publishers Ready?
AI is changing how audiences discover content, and context is redefining its value. Publishers like Forbes, Recurrent, and The Independent are proving that success in the agentic web comes from connection—owning the experiences that AI can’t replicate.
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The Hidden Cost Of Affiliate Marketing: Fraudsters Masquerading As Partners
Affiliate marketing has become a key revenue driver for budget-conscious marketers, but fraudsters are exploiting influencer selling with increasingly sophisticated tactics.
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Programmatic IO: The Secret Publisher Files
Programmatic IO, which took place September 29 and 30 in New York City, had plenty of takeaways for the publisher community. And there was lots of real talk about the monetization challenges publishers are facing.
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CTV Isn’t The Future Of Advertising—It’s The Present
In May 2025, streaming officially surpassed both cable and broadcast combined, with connected TV (CTV) capturing 44.8% of all TV viewing. CTV has moved from an emerging channel to a mainstream force.
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SSPs Push Back Against The Trade Desk Classifying SSPs As Resellers
The Trade Desk’s new platform, Kokai, downgrades SSP inventory by labeling them as “resellers” operating less efficient supply paths than TTD’s OpenPath direct-to-publisher connection.
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