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Visions for a Sustainable and Inclusive Future: Brian O’Kelley’s Inspiring Perspective
As a veteran of the ad tech industry, Brian O’Kelley has seen many changes over the years and hopes to be at the forefront of the next big change that the industry, and indeed the…
Navigating the [Not so] Great LayoffSupported By OAO
AdMonsters Publisher Forum: The Conference Experience
What Is Supply Path Transparency & Optimization?
The ad tech industry is growing on a massive scale, it is expected to grow 5.9% YoY (according to an IAB report). To keep up with such scale and the complex nature of the industry, folks should be prepared to also face the unique challenges that come with it. Transparency…Read More
AdMonsters Ops Keynote Christena Pyle Inspires Leadership Through Vision and Innovation
During her keynote, “Redefining Success: Leading with Vision and Innovation in the Modern Workplace,” at the AdMonsters Ops Conference, Christena Pyle will share insights into effective leadership practices that can help organizations stay ahead of the curve.Read More
Celebrating AAPI Month: Angelina Eng Reflects on the Evolution of the Digital Media Industry
Angelina Eng watched the digital media industry evolve into what it is today, and now she works with the IAB as VP of Measurement, Addressability, and Data Center.Read More
Is New Media an Endangered Species?
AdMonsters writer, Susie Stulz, has been reading Traffic, Ben Smith’s book on the start of Gawker, HuffPost, and BuzzFeed. The 2000s were heady days for “new media.” Its founders, ambitious and audacious in equal measure, figured out early on that sites that attract the most traffic win. Scorning traditional media,…Read More
How to Win a Board Game Full of Ad Ops Burning Challenges
The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Stumbling blocks are all around, even when they do not expect them. Not that ad ops managers should “beat the card” in…Read More
What Will the Ad-Supported Open Internet Look Like in 2023 and Beyond?
In Jounce Media's annual report, 'The State of the Open Internet,' three influential market forces shed light on the obstacles that media companies and advertising technology platforms face: demand concentration, bidstream bloat, and bidstream blindspots. How can we level the playing field between the dominant walled gardens and the rest of the…Read More
A Path to Net-zero for the Digital Advertising Sector
The digital advertising sector has a dirty little secret: its carbon footprint is huge. How big? About the size of the airline industry. It’s only a matter of time before carbon neutrality and even net-zero become buying criteria for brands, so now is a good time to consider launching a…Read More
Uniting an Industry Through Education: In Conversation with U of Digital Founder Shiv Gupta
AdMonsters met up with U of Digital Founder, Shiv Gupta, to learn how U of Digital has grown over the years, where the company is headed, and to find out more about what Gupta is planning to speak about at AdMonsters Ops in New York City.Read More
Celebrating AAPI Month: Don Valdez’s Parenting Styled Leadership Approach
Don Valdez head of ad tech and publisher sales at The Media Trust shares his parenting styled leadership approach and how he pays it forward. He is an inspiring professional from the Asian American and Pacific Islander (AAPI) community, whose journey serves as a beacon of hope for many aspiring…Read More
🌯 Is Consumer Tracking Dead?
We don’t need to tell you that the cookie is crumbling. But which solutions will solve for tracking and measurement in a cookieless ecosystem is up for debate, and it leaves some marketers scratching their heads. Ogury surveyed 1,000 agency and marketing execs, and most believe consumer tracking will become…Read More