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What Is Supply Path Transparency & Optimization?
The ad tech industry is growing on a massive scale, it is expected to grow 5.9% YoY (according to an IAB report). To keep up with such scale and the complex nature of the industry,…
AdMonsters Publisher Forum: The Conference Experience
What Will the Ad-Supported Open Internet Look Like in 2023 and Beyond?
In Jounce Media's annual report, 'The State of the Open Internet,' three influential market forces shed light on the obstacles that media companies and advertising technology platforms face: demand concentration, bidstream bloat, and bidstream blindspots. How can we level the playing field between the dominant walled gardens and the rest of the…Read More
A Path to Net-zero for the Digital Advertising Sector
The digital advertising sector has a dirty little secret: its carbon footprint is huge. How big? About the size of the airline industry. It’s only a matter of time before carbon neutrality and even net-zero become buying criteria for brands, so now is a good time to consider launching a…Read More
Uniting an Industry Through Education: In Conversation with U of Digital Founder Shiv Gupta
AdMonsters met up with U of Digital Founder, Shiv Gupta, to learn how U of Digital has grown over the years, where the company is headed, and to find out more about what Gupta is planning to speak about at AdMonsters Ops in New York City.Read More
Celebrating AAPI Month: Don Valdez’s Parenting Styled Leadership Approach
Don Valdez head of ad tech and publisher sales at The Media Trust shares his parenting styled leadership approach and how he pays it forward. He is an inspiring professional from the Asian American and Pacific Islander (AAPI) community, whose journey serves as a beacon of hope for many aspiring…Read More
🌯 Is Consumer Tracking Dead?
We don’t need to tell you that the cookie is crumbling. But which solutions will solve for tracking and measurement in a cookieless ecosystem is up for debate, and it leaves some marketers scratching their heads. Ogury surveyed 1,000 agency and marketing execs, and most believe consumer tracking will become…Read More
AAPI Heritage Month: 10 Digital Media and Ad Tech Professionals Setting the Standard
In honor of AAPI Heritage Month, here are 10 AAPI ad tech and digital media professionals who are setting the standard for how the advertising ecosystem will advance in the coming years.Read More
Newsrooms Beware: ChatGPT Lies. Its Apologies are Lame but Insightful
I’ve read the hype; ChatGPT is supposed to be better than Google Search, right? Why go through the bother of searching, clicking on a bunch of articles, comparing multiple sources, and synthesizing what I read when ChatGPT can do that for me in one simple step? It has been a…Read More
Emodo SSP Survey Says Marketers Crave Innovation
The status quo for SSP protocol is no longer working. According to a new survey from Emodo, marketers crave more innovation and keener targeting and measurement skills from SSPs.Read More
AdMonsters Ops Keynote Mark Sturino: Leveraging AI for Media Buying and Selling
During his keynote, “How AI is Reshaping Media Buying and Selling,” at the AdMonsters Ops Conference, Mark Sturino, VP, Data and Analytics, Good Apple will share how media agencies and publishers can best incorporate AI to solve challenges from ad effectiveness and consumer engagement to brand safety and cross-device targeting.Read More
The Trade Desk Wants To Control Retail Media
The Trade Desk must build ad products that can buy ads on e-commerce websites and successfully pitch advertisers to use The Trade Desk to get a large chunk of the e-commerce spend.Read More