What Will the Ad-Supported Open Internet Look Like in 2023 and Beyond?

In Jounce Media's annual report, 'The State of the Open Internet,' three influential market forces shed light on the obstacles that media companies and advertising technology platforms face: demand concentration, bidstream bloat, and bidstream blindspots. How can we level the playing field between the dominant walled gardens and the rest of the…

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A Path to Net-zero for the Digital Advertising Sector

The digital advertising sector has a dirty little secret: its carbon footprint is huge. How big?  About the size of the airline industry. It’s only a matter of time before carbon neutrality and even net-zero become buying criteria for brands, so now is a good time to consider launching a…

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🌯 Is Consumer Tracking Dead?

We don’t need to tell you that the cookie is crumbling. But which solutions will solve for tracking and measurement in a cookieless ecosystem is up for debate, and it leaves some marketers scratching their heads. Ogury surveyed 1,000 agency and marketing execs, and most believe consumer tracking will become…

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