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Celebrating AAPI Heritage Month: Eddie Lee on Breaking Stereotypes and Championing DEI
Like many of us in the ad tech industry, Eddie Lee, VP of revenue operations at Blitz.gg, didn’t study digital publishing in college. An Asian American friend working at an ad agency introduced him to…
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🌯 Google Users Appeal Real Time Bidding Ruling; Roblox Launches New Ad Formats; Pubs Over Brand Safety
Google account holders are seeking a federal appellate court's decision on their ability to pursue class-action privacy claims tied to the company's real-time bidding system. Recently, a U.S. District Court Judge Yvonne Gonzalez Rogers ruling in California prevented users from collectively seeking monetary damages, citing the need for individual assessments…
Read MoreTWIM 2024 Honoree Meredith Brace: Pioneering the Path to Data Inclusivity
Through our conversation with Meredith Brace, you'll learn how XR Extreme Reach sets itself apart by providing a holistic solution for ad delivery and data management, ensuring compliance through meticulous adherence to standards, and fostering inclusivity as a driver for better business outcomes.
Read MoreKendrick Lamar and Drake Served Up a Side of Beef and The Creator Economy Eats Good
This past week, nothing caught the attention of the internet and social media quite like the beef between Kendrick Lamar and Drake. Yet, one of the most curious pieces of news to develop relates to the creator economy. Both Lamar and Drake allegedly removed the copyright claims on their diss…
Read MoreLinkedIn Live Rewind: Unpacking the Implications of CMA’s Surveillance on Google’s Privacy Sandbox
In a detailed discussion with AdMonsters' Yakira Young, James Rosewell, co-founder of Movement for an Open Web, discussed the nuances of the Competition and Markets Authority's (CMA) recent report and concerns regarding Google's Privacy Sandbox.
Read MoreBeyond Cookies: Rethinking Supply Chain Optimization in the Face of Advertising Challenges
With cookies eventually going away for good, SPO may never be the same. So where does that leave SPO and how will advertisers and suppliers work together again to retain the efficiency to which they’re accustomed?
Read MoreMarketing Engineering – Uniting the Power of Cultural Insights and Data Analytics
Jaime Cardenas, CEO, AC&M Group, says that marketers must unite creativity and an engineering mindset to create authentic and nuanced campaigns. "Any campaign must resonate with the lived experience and shared values of the communities it is attempting to reach," he writes. Marketers must (and can) do better — it…
Read MorePower Returns to the Content Creator: Why MFA & Audience-based Advertising Is No Longer the Way
With the death of cookies, the decline of MFA sites, and 96% of publishers depending on contextual targeting for their business, a paradigm switch is set to occur, placing more value, and power, to the publishers who create high-quality content.
Read MoreGumGum Lowers Bidsteam Carbon Emissions by 38%
GumGum, a contextual advertising company, announced some good news for the planet. Thanks to its traffic-shaping partnership with Assertive Yield, the company has lowered its bidstream carbon emissions by 38% — avoiding an average of seven tons of CO2 emissions daily. We spoke with Kara Petrocelli explains how traffic shaping…
Read MoreHey Circle, “Is AI Going to Steal Ad Ops and Rev Ops Jobs?”
On the newest season of Netflix’s social media reality show The Circle, the hosts surprised contestants with the appearance of an AI persona, Max. Since the meteoric rise of generative AI, some have wondered whether their jobs were at risk. Is this a reality that ad ops and rev op…
Read MoreHow Data Curation Cures Publishers’ MFA Sickness: Q&A with Eli Heath, Head of Identity at Lotame
The MFA debacle plagued the minds of publishers and advertisers alike last year, and many made pledges to do their best to eradicate their existence on their sites. Yet, MFA sites are still going steady. According to Eli Heath, Head of Identity at Lotame, this underscores advertisers' need to explore alternative…
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