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🌯 YouTube’s Frequency Cap; Everything Is an Ad Network; Meta’s Big L; RTB Data Breach; Ari Paparo’s New Media Company
May 24, 2022 YouTube Takes On Frequency Capping No, Maybe Everyone Shouldn't Launch an Ad Network Meta's Big L RTB's Big Data Breach New Media Company to Vet Ad Tech Vendors YouTube's New Ad Options…
Publisher Forum: Experience the Hype
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Top Women In Media & Ad Tech Awards Gala – Co-Located With AdMonsters Ops
Recognizing and celebrating the women who are making an impact in the greater digital media and advertising technology community.
June 6, 2022 | New York, NY
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What Is Supply Path Optimization (SPO) in Mobile?
SPO in mobile has an additional level of complexity compared to web, because ads on mobile devices are facilitated mostly through software development kits (SDKs) – and understanding the type of SDK connection can have meaningful implications to that path optimization.
Read MoreSupply Concentration: Handful Of Media Companies Capture Majority Of Spend
Considering about 1 million properties get transacted programmatically, it might be easy to think of the open internet as this very fragmented supply. But really only a small number of media companies control the vast sea of properties that comprise the open internet. In fact, the 10 largest web publishers…
Read MorePublishers Need Deep Audience Insights Now More Than Ever
The demise of third-party cookies limits the amount of data publishers can leverage to enrich their own audience data. They need those prized data insights to get a fuller profile of the people consuming their media. Because without insights, advertisers are paying for access to a rather blurry picture of…
Read More🌯 Is Ad Tech Shifty Business?
May 09, 2022 Ad Tech Vendors Caught in the Gannett Web Streaming Ad Spend on the up and up Conde Nast Sees Major Highs Did Ad Tech Firms Turn a Blind Eye To Gannett Funny Biz? Remember back in March, when we reported on Gannett providing advertisers with inaccurate information…
Read MoreFinding the Right Partner Is Key to CTV Success: A Conversation With TMB’s Mike Richter
We spoke with Mike Richter, Vice President of Global Revenue Operations for CTV and Digital at TMB, to learn more about the importance of working with the right CTV partner, addressing programmatic concerns, and what's next on the horizon for CTV.
Read More🌯 The EU’s Latest Salvo Against Big Tech; Private Relay on Default in iOS16?; Retail Media Rises
May 02, 2022 EU Unleashes Another Salvo of Regulations Rumor: Private Relay on by Default in iOS16? Retail Media on the Rise New EU Legislation Slaps Big Tech on the Hand Things are heating up in the EU again and, unfortunately, not in a way that will be beneficial…
Read MoreWhat Is CTDPA?
Last week the Connecticut House of Representatives and Connecticut Senate joined forces to pass the Connecticut Data Privacy Act (CTDPA). The legislation, also known as Senate Bill 6 (SB6), awaits Governor Ned Lamont's signature to make everything 100% official. The bill is expected to take effect on July 1, 2023.
Read MoreAll About the Data: Take Our Publisher’s First-party Data Survey
Crafting highly personalized and seamless experiences across all channels are table stakes, which many believe require access to, and sharing of first-party data to drive personalization, along with harmonization of the user experience across all channels.
Read MoreNo Cookies? No Problem: LiveRamp ATS Is the New Plug for Pubs
Without third-party cookies driving targeted advertising — publishers that don’t have a strategy to drive user authentication and first-party data, should expect lower CPMs and less revenue. Something will have to connect the dots in the absence of cookies, and LiveRamp Authenticated Traffic Solution (ATS) may just be it. We…
Read MoreGoogle’s Reject All; The Future of Web3; Roku’s Data Clean Room
April 26, 2022 Rejecting Cookies Made Simple in Europe Web3 Widening the Wealth Gap Roku's New Data Clean Room Reject All: Google Simplifies Cookie Curving Consumer choice and consent fatigue are a troublesome duo for publishers' revenue in a privacy-first world. A fine of $170 million by the CNIL led…
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