The Cash Crunch Conundrum: How Extended Payment Terms Stall Ad Tech Innovation

Discover how extended payment terms are stalling ad tech innovation as credit tightens and brands like Keurig Dr Pepper push for longer cycles. Explore the ripple effects on vendors, agencies, and the entire ad tech ecosystem, and learn about alternative financing solutions that could offer a lifeline in this challenging…

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PubForum Boston: Three Emerging Themes Redefining Revenue’s Future

Our publisher forums are always valuable, but this one hit differently. The focus was clear: everyone was determined to crack the code to retain more revenue. This time around, attendees were in rare agreement, openly discussing their biggest challenges as publishers. The great main-stage presentations and breakout sessions all revolved…

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AdLib Media Group and Jounce Media Join Forces to Combat MFA Traffic

In an effort to guarantee that advertisers focus their media investments on premium publishers to drive real consumer engagement, AdLib is providing agencies with tools to optimize their digital ad spend by connecting Jounce Media's advanced MFA detection technology to automatically block low-quality traffic.

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Back to the Future of Search: Google’s Loss In The Search Antitrust Trial Unlocks Innovation

The Court is poised to require Google to compete in search to create incentives for open Web search properties to innovate the search experience. Breaking Google’s exclusivity would bring transparency and efficiency to advertisers, as publishers could show their search results,ads or curate those from direct sources.

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The Ad Tech Ecosystem was Never Built for Privacy

One thing that Jamie knows to be true is that "the landscape is changing rapidly, and those who fail to adapt will find themselves in precarious positions." By approaching compliance as a partnership between publishers, brands, and consumers, unique publishers can create a more bespoke advertising experience while upholding privacy…

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Paramount’s Merger and Layoff Saga; Fubo TV’s Sports Streaming Lawsuit; X, The New Ad Tech Crusaders

Paramount Global will close Paramount Television Studios as part of a restructuring effort that includes significant layoffs. This move follows Paramount’s announcement that they’re cutting 15% of their U.S. workforce, adding to the 800 employees laid off six months ago.

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Check My Ads, Check My Transparency, and Check My Disinformation: Notes From AdMonsters Publisher Forum Boston

In her keynote address at Publisher Forum Boston, Claire Atkin, Co-founder and CEO of Check My Ads, called for increased transparency in digital advertising to prevent disinformation, support quality journalism, and help bolster publisher revenue.

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Deck the Halls With Votes and Direct Mail: Mastering Holiday Campaigns in an Election Year

Direct mail offers a stable and predictable alternative amidst fluctuating digital ad rates. Unlike digital channels, where ad placements can be unpredictable and subject to rapid rate increases, direct mail provides a consistent and reliable medium. This channel's ability to lock in rates and deliver stable results makes it an…

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The Shift to Community-Driven Revenue in Digital Publishing a Q&A with Max Weiss, OpenWeb

This new era of journalism is sticky for publishers. They are currently faced with revenue loss, layoffs, and much more since tech giants are prioritizing clicks over quality content. To stay afloat, publishers continue to focus on diversifying their revenue streams. From launching e-commerce platforms to fostering vibrant online communities,…

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Dissecting the Android Privacy Sandbox: A Critical Guide for Publishers

Dive into the Android Privacy Sandbox and its profound implications for mobile advertising. Learn about the benefits and challenges it poses for publishers and how it stacks up against Apple’s SKAdNetwork and Ad Attribution Kit.

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