4 Data Privacy Trends for 2023

Many have wondered whether the recent focus on data privacy within advertising will continue. We expect that trend to continue in light of the pace of change which has made compliance a moving target in terms of what regulators consider sufficient. With that in mind and Data Privacy Day 2023…

Read More

Confiant Catches Cookie Fishing Scheme: The Bad Actors of Black Friday

Advertisers’ businesses boom yearly on Black Friday as they promote their annual sales. Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions. 

Read More

How Retailers and Publishers Will Shape a Better Future in 2023

2023 will be the year that retailers and publishers forge more strategic partnerships to fuel better advertising. The timing couldn’t be better. The entire digital ecosystem is under pressure. Consumer expectations are higher than ever – and advertising budgets need to perform without relying on third-party data.

Read More

The Battle For Section 230; Twitter’s Referral Traffic Dips; Generative AI Comes to Ad Tech

“Now the Supreme Court is poised to reconsider those rules, potentially leading to the most significant reset of the doctrines governing online speech since U.S. officials and courts decided to apply few regulations to the web in the 1990s,” The New York Times reports.

Read More

The Misconceptions of the Adblock User: A Conversation with Blockthrough’s Marty Krátký-Katz

We spoke with Marty Krátký-Katz, CEO and Founder of Blockthrough, about the common misconceptions about adblock users, how acceptable ads can help you reach the ad blocking consumer base, and how to take the responsibility off the consumer. 

Read More

3 Ways Marketers Can Leverage CTV to Engage Highly Segmented Audiences in 2023

CTV is coming to the forefront as a performance channel, and marketers should seize this tremendous opportunity. With the ability to pursue incredibly segmented audiences and fully measure the ROI on CTV campaigns, marketers will have more control than ever before over their CTV ads —  if they lay the…

Read More

HUMAN Discovers and Shuts Down Massive Ad Fraud Scheme

Last year, advertisers spent over $327 billion targeting users as they engaged with popular mobile apps, but as HUMAN Security announced yesterday, a chunk of that spending went into the pockets of fraudsters who successfully launched a massive ad fraud scheme.

Read More

PMPs Solve a Lot of Problems for Some Marketers, but Not All

PMP spending will accelerate in 2023 as marketers seek safer placements, better reporting metrics, and access to publisher first-party data.

Read More

New Study Provides Concrete Data on the Success of Interstitial Ads

With the advertising ecosystem constantly changing, buyers are always seeking ways to improve ROI, and sellers are always seeking new ways to diversify revenue — interstitial ads are moving up on the list as a solution to both challenges. A recent study conducted by Adnimation found that the average eCPM…

Read More

How to Strengthen Your First-Party Data Strategy: Q&A with Brendan Farrell of Permutive

Leading up to our webinar, How PMC Drives Value For Advertisers with First-Party Data on January 25, 2023 at 1:00 PM EST, I caught up with Brendan Farrell, Manager, Customer Success, North America, Permutive, to discuss how user-choice is driving privacy-first solutions, how pubs can solve for “reject all,” how…

Read More