Leading With Empathy, Women’s History Month Q&A With Mediavine Co-founder Amber Bracegirdle

When Amber Bracegirdle started her career, she had no idea she would end up as co-founder and Chief Brand Officer of Mediavine, a full-service ad management provider helping content creators build sustainable businesses.

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Survey Says Consumers Concerned Apps Are Mishandling Their Data

Secure Data Recovery conducted a study to find out which apps American consumers trust least with their data collection practices. They discovered that women's health apps are the least trusted with data, and around 61% of people surveyed deleted an app because of data collection and privacy concerns. 

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Google Ad Tech Fees Transparency; Tik Tok Ban Could Hurt Pubs; RIP Recode

In an interview with MarketingBrew, Dan Taylor, Google’s VP of Global Ads claimed that the DOJ’s antitrust lawsuit is “kind of out of touch” and that the market felt “more competitive than ever.” Part of the DOJ’s complaint is that Google pockets $.30 out of every ad dollar that flows…

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What Are Standard Cohorts?

Standard cohorts are interest-based publisher cohorts that can be generated automatically based on publishers’ first-party data. They are created using Natural Language Processing and the IAB 1.1 Audience Taxonomy, leveraging consistent and standardized behavior inputs.

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Consent Is the New Currency: A Conversation with OneTrust’s Ashlea Cartee

Consent is the currency that will lead publishers to once again build trusted relationships with their audiences to offer them personalized experiences, and at the same time increase the value of those audiences to advertisers. We spoke with Ashlea Cartee, Product Marketing Manager, OneTrust Platform about consent fatigue (yeah, it’s…

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A Look into the Flourishing Bot Economy

While the world frets about the possibility of a recession, one positively flourishing sector is the bot economy. To learn more about today’s bot networks and how the industry can work together to limit their damage, Admonsters spoke with Zach Edwards, Senior Manager of Threats Insight for HUMAN. 

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How You Can Tap Into Commerce Media to Create Long-Term, Sustainable Growth: Q&A with Koddi’s Head of Commerce Media, Eric Brackmann

To dig into the details of what retailers need to know to stay competitive, we spoke with Eric Brackmann, Head of Commerce Media at Koddi. Brackmann helped illuminate why it’s important for retailers to invest in digital solutions, how to form partnerships, and how to stay ahead of the competition.…

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Thriving on the New Internet

These privacy concerns — AI innovation, the impending cookiepocolypse, Big Tech vs. DOJ, revolving ad spend slowdowns — all promise to shake things up further. And along with the new internet will come a new advertising ecosystem. Are publishers equipped to handle what’s coming next? The short answer is no,…

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The Power of Perspective: PubForum Keynote Janelle Faulk Talks Career Development, Diversity, & Data’s Future

Ahead of her keynote speech at AdMonsters' upcoming Publisher Forum in Miami, Fl., Faulk spoke with us about her career trajectory, valuable lessons she has learned over the years, and her thoughts on where the industry is headed.  Faulk began her career in digital media at Businessweek, working in ad operations, which…

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US and EU Join Forces on AI Regulation & Innovation; African Regulators Grill Big Tech; ATT Recession

The White House and the European Commission started their first official meeting to discuss the development of AI technology. It is the start of a partnership and research initiative to speed up AI tech's evolution and establish regulations.

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