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Jana Meron on Her New Role as VP of Revenue Operations at The Washington Post
Curious about what it's like to step into a powerhouse like The Washington Post? Look no further. Join us for an exclusive LinkedIn Live recap featuring Jana Meron, the new VP of Revenue Operations and…
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Industry Leaders Respond to Google’s Cookie Deprecation Pause and New Opt-Out Mechanism
This week, Google threw the ad tech industry for a loop by announcing a significant shift in its privacy strategy. Contrary to its long-standing plan to eliminate third-party cookies from its Chrome browser, Google has revealed it will offer users the option to opt out of third-party cookies through a…
Read MoreAI’s Role in Political Manipulation
In an era where technology shapes our daily lives, generative AI has emerged as a powerful force in the political landscape, and its role is both revolutionary and potentially dangerous. In this article, Søren H. Dinesen, CEO of Digiseg, explores the complex world of AI in politics, its benefits and…
Read MoreDecoding the Legal Shifts: Legal Expert Jason Gordon on Chevron Deference and Its Advertising Fallout
Last week, we published an article detailing how the Supreme Court’s decision to overturn Chevron deference will affect the advertising industry. We spoke with Jason Gordon, partner at Reed Smith in its Entertainment and Media group, to get a more in depth understanding of how SCOTUS’ decision will impact advertising.
Read MoreYahoo ConnectID’s New Integration Boosts Publisher Profits Without Cookies
This seamless integration allows publishers who have adopted LiveRamp’s ATS to unlock additional demand from Yahoo DSP, substantially improving the monetization of their addressable supply. "Demand-side interoperability has been a key feature, and now, with our expanded partnership, publishers can achieve greater scale and better monetization through Yahoo ConnectID," explains…
Read MoreLive Streaming Takes Brand Advertising Full Circle
In this op-ed by Dave Dembowski, SVP of Global Sales at Operative, discover how live sports streaming revolutionizes brand advertising, blending traditional broadcast strategies with digital innovation. Explore the complex dynamics, major players, and future sports broadcasting landscape in the streaming era.
Read MoreMicrosoft’s Ad Tech Firm, Xandr, Faces GDPR Fines; TikTok Ad Slump; FTC Uncovers A New Wave of Dark Patterns
The ad tech industry is working overtime to prevent privacy compliance mishaps, but every once in a while, bad actors seep in between the cracks. Noyb, a prominent tech watchdog, has backed a complaint against Microsoft's advertising subsidiary Xandr, accusing it of violating data access rules and providing inaccurate data.
Read MoreHUMAN’s Satori Team Uncovers Konfety Fraud Operation With New Malvertising Tactics
HUMAN’s Satori Threat Intelligence Team began noticing that apps that don’t offer advertising were generating an abundance of IVT traffic. Concerned, they began studying the traffic source and, in the process, discovered a massive mobile malvertising scheme that used highly sophisticated tactics.
Read MoreWake Up and Smell the Coffee; The Cookieless Future Will Be Here Before We Know it
A Teads' study surveyed 555 publishers across 58 countries, revealing an urgent need for the industry to adapt quickly. At Cannes, we met with Natalie Bastian, CMO of Teads, and were pleasantly surprised to be joined by Simon Klein, Global Head of Publishing. Onboard a yacht with a crisp blue…
Read MoreAutomatic Redirects Flood Video Ad Space (and it’s Just Getting Started)
Video advertising has always been a bright spot for the industry: effective, profitable, and malware-free. Because it’s threat-free, AdOps teams don’t need to spend a lot of time scanning for scams. Sadly, that is changing rapidly. Earlier this year, I wrote about ScamClub’s breach into the video channel, successfully injecting…
Read MoreSCOTUS Overturned the Chevron Deference Precedent…What Does It Mean for Advertising?
No matter where you stand on the political spectrum, it's hard not to watch the Supreme Court since it established its conservative majority. Now, the dominoes just keep on falling. With the 1984 Chevron Deference precedent overturning, power has shifted away from the executive branch to the judiciary, potentially transforming…
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