Features

Pubs Rev Up Their Revenue Strategies

November 29, 2022 Virtual Stores Are Good As Gold CTV Ad Spend Soars in Q3 Pubs Rev Up Their Revenue Strategies Around the Water Cooler Virtual Stores Prove Themselves Data Gold Mines Although it's been around for decades, online shopping is getting a massive rebrand thanks to the metaverse and…

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Webinar Replay: 2023 Malvertising Preview

Thanks to the due diligence of ad quality vendors, there are tools in place to ward off malvertising and bad actors. For example, forced redirects have decreased due to iframe sandboxing, more vendor adoption and better threat sharing. However, that did not hinder bad actors from evolving new practices to…

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Purpose is Profit: Create a Sustainable Strategy

In her session, “Doing Some Good: Purpose as a Business Strategy,” at Publisher Forum Nashville, Lior Shvo from Primis highlighted how defining a greater purpose for your brand is an essential component of not only doing good for your customers and society, but also for creating and sustaining a successful…

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Is it Time to Recession-proof Your Business?

November 21, 2022 Netflix Ads are Finally Here Advertising on Twitter Is a No No Big Agencies Say No, There Is No Ad Recession Around the Water Cooler Netflix Basic Ad Tier Subscription  Netflix's basic ad tier has been an industry-wide discussion topic that is finally a reality. But will…

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Top Takeaways From Publisher Forum Nashville Keynotes

November 15, 2022 Top Takeaways From PubForum Nashville Around the Water Cooler Top Takeaways From PubForum Nashville Image sourced from Donna Alberico Photography From retail media to relevancy vs reach to mastering monetization, there were many inspiring and informative takeaways from PubForum Nashville keynote speakers. Three industry giants provided their…

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