MFA Sites: Are They All Bad?

There are genuine MFA shoppers out there and that brands that advertise with MFAs may find enthusiastic audiences. However, there are limits to their enjoyment of ads. While some shoppers like advertising — and seek it out with online circulars and clicking on sites the industry calls MFAs — there’s…

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Boost your Business: Embrace Ad Ops Automation for Enhanced Efficiency

In the ever-changing world of ad operations, it is crucial to stay ahead of the shifting landscape. One development that is here to stay is ad automation: using software and tools to automate and optimize backend operations to increase lead generation and revenue. Ad automation is not a new concept…

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Consumers Will Watch Your Video Ads; With Caveats

Consumers encounter a digital ecosystem oversaturated with content and choices. This places advertisers and publishers on a perpetual quest to create an ideal and strategic viewer experience. And with the surge of online video consumption, the environment has become especially dynamic.  As consumers spend more time online, their exposure to…

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Is the Programmatic Supply Chain Trash?; The Ad Recession That Wasn’t

In programmatic advertising, where digital real estate is bought and sold at the speed of light, one constant thorn in the side of the industry is the persistent presence of low-quality supply. July's Jounce Media report highlighted this problem, revealing that top SSPs often peddle as much sub-par inventory as…

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Accessing Google Ad Exchange Has Never Been Easier

Integrated within Google Ad Manager, publishers have two distinct ways to access AdX that cater to their various needs and requirements through the Google Certified Publishing Partner (GCPP) program: Platform Partners and Monetization Partners. Here’s a breakdown of both paths.

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The Targeting and Metrics Evolution: Are Publishers Ready for Attention’s Dominance?

2024 promises to be a year of rapid innovation, with publishers rethinking what’s possible. From looking at attention as The New Metric to driving higher attention rates with Innovative Ad Formats & Ad Placements to harnessing the power of their first-party data to leaning into Indirect Monetization partners and ensuring…

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Celebrating Hispanic Heritage: Hearst’s Lacey Gutierrez — Advocating Privacy in the Media Landscape

Lacey Gutierrez's father influenced her connection to her culture and her career trajectory, but it was her own hard work and tenacity that catapulted her to become a Counsel at Hearst.

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Understanding the Gaps Between Marketers and Consumers in the Post-COVID Era

During iHeartMedia's AudioCon 2023, Conal Byrne, CEO of iHeartMedia Digital Audio Group, sat down with author and podcaster Malcolm Gladwell to examine this growing consumer marketing disconnect. They discussed the results of a Morning Consult and Advertiser Perceptions study that examines the growing divide between consumer values and behaviors and…

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The Big Debate: Is In-Housing Dead?

Is In-Housing dead? It's probably not. But voices around the digital media industry have been telling us how businesses approach in-housing is changing.

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Customer Centricity: The Key To Retail Media’s Successful Future

While there is a ton of opportunity in the retail media world, there are still challenges. Those opportunities and challenges were top of mind at the 2023 IAB Connected Commerce Summit: Reimagining Retail Media event, where industry experts expressed their views on prioritizing consumers' needs and the importance of privacy…

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