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Programmatic IO: The Secret Publisher Files
Programmatic IO, which took place September 29 and 30 in New York City, had plenty of takeaways for the publisher community. And there was lots of real talk about the monetization challenges publishers are facing.
AdMonsters Sell Side Summit Sell Side Summit Fort Lauderdale 2025
Next Event:
Empowering the Growth of Leaders and Innovators in Ad Ops
November 2-4, 2025 | Austin, TX
Dive deep into the real-world challenges faced by ad ops professionals, explore effective strategies for leading teams and advancing your career, at any level, and leave with actionable insights ready to be implemented. Early-career professionals will explore foundational skills, emerging trends, and career development strategies. Gain insights into building your network, optimizing campaign performance, mastering […]
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Why In-App Advertising Is Becoming Core Infrastructure For E-Commerce Ad Ops
For years, in-app advertising has been viewed by many e-commerce companies as a nice-to-have channel. Today, it has evolved into a performance-driven environment.
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What Publishers And Ad Ops Can Learn From Influencers
Publishers can stay relevant and drive revenue by borrowing from the influencer playbook—meeting audiences where they are, leaning into storytelling, and building trust-driven partnerships.
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The Digital Ad Ecosystem Is A Black Box
When a company signs over a significant chunk of cash to their chosen ad network, they have no real control or insight into where their ads ultimately appear.
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Attention Metrics and Trust: A Conversation with Jennifer Castillo, Dow Jones
At AdMonsters Sell Side Summit Austin, we spoke with Jennifer Castillo, Executive Director, Ad Operations at Dow Jones about why attention metrics aren’t a silver bullet, but a critical piece of how publishers build trust, engagement, and operational excellence.
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Unlocking The Connected Future: AdMonsters Sets the Roadmap to Publisher Growth at Sell Side Summit Austin 2025
AdMonsters announces the theme for Sell Side Summit Austin 2025: The Connected Future: Your Roadmap Back to Publisher Growth & Profitability. Join the sell-side community Nov. 2–4 to explore interoperability, revenue models, and sustainable strategies for publishers.
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The One Number That Every Publisher Should Demand From Their Ad Providers
If you’re a website publisher working with a managed ad network, you’re probably looking at a net revenue number. But Cody Bye says publishers should ask for gross revenue.
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In-Banner Video 2.0: Same Problems, New Players
In-banner video—embedding video ads within standard display units—is making a resurgence. Many SSPs have rolled out new video offerings that are essentially in-banner video by another name.
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Oswald Méndez Details Diego, The AI Behind Canela Media’s Audience Rewards Program
For Oswald Méndez, every day as CMO of Canela Media looks different, and that’s precisely what he loves about the job.
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Driving Digital Growth with Matt Barsomian, VP of Digital Partnerships at NESN
New England Sports Network’s Matt Barsomian talks streaming, women’s sports, and signal loss. He shares insights on how publishers can find new plays in a rapidly shifting ad game.
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Balancing Innovation And Interoperability: Navigating Prebid’s Transaction ID Change
Prebid’s Transaction ID change sparks debate over publisher innovation vs. open standards, raising questions about transparency and interoperability. Terry Guyton-Bradley, Head of Retail Media at Tata Consultancy Services, shares his insights.
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